Chief Marketing Officer à Grande-Bretagne

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Great Britain / Rugeley

CYBEX is a company that puts tomorrow's people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX's success story.

Area of responsibilities:

1. Drive our global marketing strategy at a regional level, covering Trade Marketing, Product Marketing, retailer marketing, Fairs, Digital, Brand Communication, and PR & influencer activities
2. Execute and coordinate the global strategy for new products launches within the region
3. Strategic marketing planning for local brand building and positioning
4. Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
5. Be the marketing Go-To person for the General Manager & Head of Sales
6. Develop and manage channel and partner strategies, marketing plans and programs.
7. Develop and track metrics and success criteria for all marketing programs and activities
8. Work closely with the sales team & our customers in the execution of global POS excellence strategy, overseeing all marketing planning for POS.
9. Collaborate with the Global Trade team, in-house architect and other parties to support the implementation of brand Shop-in-Shop, Side-by-Side & branded areas.
10. Oversee digital channels & execution of e-retail guidelines in your market and increase brand space online
11. Plan & drive events with key stakeholders both online & offline.
12. Responsible for the local marketing budget - planning, management, and monthly forecasting.
13. Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline

Profile of qualification:

1. Successfully completed a Bachelor/Master degree in Marketing or other business related fields or at least 7+ years experience working in Marketing in a brand/consumer centric environment
2. With ideally 2/3+ years of relevant work experience as Marketing Manager in a brand/consumer centric environment
3. Strong goal and customer focused
4. Brand driven with an affinity for design and the ability to balance commercial objectives
5. Ability to build relationships with internal and external stakeholders
6. Exceptional track record of developing and implementing marketing plans that have consistently met objectives
7. Ability to plan and manage at both strategic and operational levels.
8. Prior leadership skills preferred with strong communication skills
9. Hands on with a high sense of initiative, assertiveness & drive
10. Analytical with good sense of organization
11. Knows how to collaborate across marketing disciplines and manage multiple projects at once

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you've come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products, you'll have the chance to develop your personal profile in an international environment.