Product Marketing Manager

Aptitude Software; London; On-site; GBP 80,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Product Marketing Manager to shape the go-to-market strategy for a flagship product. This role is pivotal in bridging product development and customer acquisition, ensuring market needs are met while driving revenue growth. The ideal candidate will have a background in early-stage technology businesses, demonstrating tenacity and maturity. Responsibilities include developing comprehensive marketing strategies, leading competitive analysis, and creating compelling messaging that resonates with target audiences. If you're passionate about product marketing and eager to make an impact, this opportunity is for you.

Qualifications

• Experience in product marketing in a software business, preferably SaaS.
• Ability to present complex products in a simple, compelling way.

Responsibilities

• Develop product marketing strategies aligned with company objectives.
• Lead competitive analysis and market research to inform product positioning.
• Create compelling messaging and value propositions for target audiences.

Skills

Product Marketing

Market Research

Competitive Analysis

Messaging and Value Propositions

Sales Enablement

Data Technology

Education

Bachelor's Degree in Marketing or related field

Tools

Sales Collateral

Web Content Management

Product Demos

Job description

We're seeking an entrepreneurial Product Marketing Manager to drive our go-to-market strategy and positioning for our flagship product Fynapse. The ideal candidate bridges the gap between product development and customer acquisition, ensuring our solutions effectively address market needs while maximizing revenue growth. As a newly created role, you will be responsible for defining and driving how Aptitude Software positions and messages Fynapse in the marketplace. The aim is to enable all teams (sales, marketing, customer success, and partnership) across our focused markets, regions, industries, and personas to highlight the unique value Fynapse creates and close deals.

Ideally, you will have a background in early-stage technology businesses so you have the tenacity and maturity to make things happen. Experience in data technology would also be an advantage. You will have a keen interest in our space, keeping abreast of market trends and competitor offerings to ensure Aptitude is always positioned in the best possible way.

Key Responsibilities

1. Develop comprehensive product marketing strategies aligned with company north star objectives and market opportunities.
2. Lead competitive analysis and market research to identify trends and inform product positioning.
3. Create compelling messaging and value propositions that resonate with target audiences.
4. Collaborate with product teams to shape product roadmaps based on customer insights.
5. Oversee the creation of marketing materials including sales collateral, web content, and product demos.
6. Train and enable sales teams with the tools and knowledge needed to effectively sell our products.
7. Establish metrics to measure marketing effectiveness and optimize campaigns accordingly.
8. Manage product launches and go-to-market initiatives from concept to execution.
9. Work closely with the marketing team enabling them to optimize campaigns, search, and websites to drive a qualified pipeline.
10. Own deal win/loss analysis, competitor analysis, and market research and feed this back into product, campaigns, sales, strategy, and the wider business.
11. Own all product collateral including the product areas of the website, datasheets, demos, cheat sheets, battlecards, and go-to-market tools.
12. Own our analyst relationships with Gartner.
13. Establish a measurable impact on sales cycle efficiency and win rates.
14. Build a scalable product marketing framework that supports company growth goals.
15. Develop thought leadership that positions the company as an industry innovator.
16. Ensure our customers, partners, and GTM teams understand what Fynapse is, the value Fynapse offers, and the problems it solves.

Experience

1. Product marketing experience in a software business, preferably SaaS and in an early-stage environment.
2. Experience working under own initiative to get things done.
3. Experience of taking a complex product and presenting it in the simplest, most compelling way.
4. Have a product marketing best practice ‘playbook’ so they can make an impact fast.