Digital Marketing à Allemagne

Global Digital Marketing Lead page is loaded

Apply remote type Remote locations Cheshire time type Full time posted on Posted 7 Days Ago job requisition id JR100922

At Bavarian Nordic, we aspire to save and improve lives by developing innovative vaccines designed to unlock the immune system's power. We are a global leader in small-/mpox vaccines, and our commercial product portfolio contains market-leading vaccines against rabies, cholera, and typhoid fever. We are expanding our travel vaccine portfolio and have embarked upon a truly transformative journey toward becoming one of the largest pure-play vaccine companies by excelling in R&D innovation, manufacturing, and commercialization. We are now seeking digital marketing talent to help drive our growth and digital transformation and become key in shaping our digital future.

The role
As the Digital Marketing Lead, you will be leading our marketing efforts across all our digital channels. Formulating and executing a comprehensive digital strategy to drive further growth and engagement of our brands & Bavarian Nordic across our markets, and helping to achieve our commercial goals.

Working closely with our Global Head of Digital & Media, Global Marketing team (Brand/ Digital/ Insights/ Congress), and markets/ affiliates directly, you will have a chance to make a real impact on refining and optimizing our digital ecosystem and digital campaigns.

Key Responsibilities

• Global Digital Strategy: In partnership with the Global Head of Digital & Media and Global Brand Director, develop and execute a global digital strategy that aligns with overall business goals and brand identity, driving efficiency and impact. This covers website management, SEO/SEM, digital content marketing, email marketing, and emerging channels
  

• Cross-functional Collaboration and Leadership: Work closely with stakeholders across Marketing, Sales, Medical Affairs, Communications, Commercial Operations, and IT to align and integrate digital activities. Manage diverse stakeholder needs to deliver on agreed digital marketing priorities while staying responsive to new business opportunities. Support brand and market teams with content production and portal content strategy, including copy, images, videos, and assets. Where needed, provide guidance, support, and training to help implement and optimise digital strategies and campaigns effectively
  

• HCP Portal and CMS: Own, manage, and optimise the HCP portal. Support markets with “self-serve” CMS functionality. Partner with Commercial Operations to define requirements and manage requests for new features and updates. Ensure portal content aligns with regulatory requirements, campaign strategies, and omnichannel plans. Oversee design elements, UX, templates, and web-based assets
  

• Content Marketing: Shape and drive the content strategy with clear KPIs, owning digital channels and deployment plans to build brand awareness and strengthen customer engagement across the digital journey. Use owned, earned, and paid channels to deliver impactful content and measure performance. Manage external digital agencies when needed
  

• Campaign Management: Integrate digital into broader marketing campaigns to support brand and reputation goals. Monitor, analyse, and report campaign performance against targets, delivering insights and recommendations to optimise future campaigns and ensure an effective omnichannel approach
  

About You
To become a success in this role, you will need to be collaborative, a strong communicator, and comfortable working with cross-functional teams. You combine creative thinking with sharp data and analytical skills, and you act pragmatically to deliver results. We are looking for someone with the following qualifications and experience

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or related field; master’s preferred

• 10+ years in digital marketing, including 5+ years in a global organization

• Proven success developing and executing global digital strategies, omnichannel activations, and campaigns

• Deep knowledge of digital channels, CMS (WordPress), SEO/SEM (SEMrush/ Ahrefs), social media, content and email marketing, web analytics tools (GA, GTM, GSC), and CRM systems (Salesforce, Veeva CRM)

• Basic understanding of web languages (HTML, CSS & JavaScript)

• Experience in pharmaceuticals, biotech, healthcare, or other regulated industries is a plus

• Strong understanding of global regulatory requirements for digital communications

• Strategic thinker with strong analytical and project management abilities

• Proven experience in project managing global activities and supporting high-performing global stakeholders

• Fluent in English; also proficient in French or German would be an advantage

• Skilled at working in a global, matrixed, and cross-cultural environment

This is a remote position, located in the UK. You must be eligible to work in the UK. Travel required for this role is about 10–20%.

Why this role?

Bavarian Nordic is paving the way for a new era of growth and digital excellence. We are seeking exceptional digital marketing talent to join us on this exciting digital transformation. By joining our global digital team, you’ll become part of and play a direct key role in shaping Bavarian Nordic’s digital future.

At Bavarian Nordic, we empower our employees and foster a supportive, inclusive culture. Here is what you can expect:

• Opportunities for growth through learning and development

• A supportive, inclusive culture where your contributions are valued

• A fast-growing, agile international company with a unique vaccine portfolio
  

Our agile and collaborative culture allows for quick decision-making and execution, giving you the freedom and space to grow. With a unique portfolio of innovative vaccines, you will be part of a team that makes a significant impact on global health.

Ready to make a difference?
If you’re a skilled and dynamic individual looking to drive digital growth & innovation, and this sounds like the next step in your career, we would love to hear from you. Apply now and be part of the Bavarian Nordic digital transformation and protect more lives together. Applications sent by email will not be considered. Please apply through the link provided.

Due to vacations, interviews will be held in August.

We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.

Founded in 1994, we have +30 years of experience developing life-saving vaccines. We are a global leader in smallpox and mpox vaccines. Our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America. Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us at Bavarian Nordic! Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

www.bavarian-nordic.com

#LI-CK1

Join Bavarian Nordic a fully integrated vaccine company focused on the development, manufacturing and commercialization of life-savings vaccins

Founded in 1994, we have +30 years of experience developing life-saving vaccines. We are a global leader in smallpox and mpox vaccines. Our commercial product portfolio contains market-leading vaccines against rabies, tick-borne encephalitis, cholera, typhoid, and Ebola. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America. Our values – our Bavarian Nordic DNA, as we like to call it – are what guide our actions every day. We act as persistent pioneers, embrace change, value being boosted by the team, and believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic! Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against on the basis of race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
www.bavarian-nordic.com