Event Marketing Manager - EMEA

Leapwork; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Event Marketing Manager for the EMEA region. In this pivotal role, you will lead the planning and execution of events that enhance brand awareness and create sales opportunities. You will collaborate with marketing and sales teams to align event strategies with business goals while ensuring all logistical details are meticulously handled. This is a fantastic opportunity to join a fast-paced international environment where your creativity and organizational skills will directly contribute to the company's growth. If you thrive in collaborative settings and are passionate about delivering exceptional experiences, this role is perfect for you.

Qualifications

• 5+ years of experience in B2B Marketing or Event Management.
• Proven effectiveness in collaborating with cross-functional teams.

Responsibilities

• Planning and executing events from conception to completion.
• Creating and managing event budgets, tracking expenses.

Skills

B2B Marketing

Event Management

Collaboration

Organizational Skills

Time Management

Data Analysis

Negotiation

Job description

Leapwork is the leading global AI-powered visual test automation platform, empowering the world's largest enterprises to adopt, maintain and scale automation in less than 30 days.

We have been identified by Microsoft, the world's largest, most recognisable software company as having an innovative, disruptive product which has led to a recent strategic partnership.

At Leapwork, our Marketing Team designs and executes best-in-class events and experiences that establish Leapwork as a trusted advisor to the world’s largest organisations.

We are now seeking a dynamic and experienced Event Marketing Manager - EMEA who is a collaborative team player with big ideas and someone willing to dig in on any details necessary to ensure success.

In a highly visible role, the ideal candidate will support our global calendar of third-party conferences and proprietary programs to enhance Leapwork’s brand awareness, foster lead engagements and create new sales opportunities.

Key responsibilities:

• Planning and executing events from conception to completion, ensuring all logistical details are meticulously handled and the experience maximises engagement and value.
• Collaborating with marketing and sales to understand their business targets and strategise alignment with the company’s brand and messaging.
• Creating and managing event budgets, tracking expenses, and ensuring cost-effectiveness.
• Working in partnership with Procurement to negotiate contracts with vendors and service providers to optimise resources and secure all required InfoSec and Privacy approvals.
• Tracking return on investment, engagement and audience feedback to measure results, assess opportunities for improvement, and optimise future events for an exceptional attendee experience.
• Anticipating and mitigating potential risks related to events. Developing contingency plans and safety protocols to address unforeseen disruptions.

About you:

• 5 + years of experience in B2B Marketing or Event Management with a demonstrated ability to engage effectively with users and stakeholders.
• Capable of leading, creating, and presenting a long-term vision, and with a supporting strategy to achieve it. Equipped with a business focus and delivery approach that enables engagement across departments.
• Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset.
• Energy, flexibility and aim to create real and measurable business results. Visionary mindset to align event goals and measurement of success with company business priorities and goals.
• Experience in executing integrated, ROI-driven Marketing and Lead Generation campaigns.
• Self-starter with outstanding organisational and time management abilities, keen attention to detail and thinking steps ahead in the process.
• A dedication to perfecting small details and exceeding user experience expectations.
• Previous close collaboration with Sales teams, demonstrating an understanding of how to support and accelerate their efforts.
• A data-driven mindset, with experience in analysing campaign results to derive actionable business recommendations and insights.
• Comfortability with multi-tasking, catering to various stakeholders, within a fast-paced work environment.
• Flexibility to travel up to 20% of the time.

Why Leapwork?

We are on an exciting journey of global growth – and this is your chance to get onboard.

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

• Customer first: We listen to our customers, understand their pain points and focus on what matters to them.
• Lead from the front: Leading means guiding others towards the solutions to our challenges.
• Get it done: We make commitments, follow through and deliver work we’re proud of.
• Build excellence: We do our best work every day, holding ourselves and others to the highest standards.
• Respectfully different: We treat each other with respect, always. We’re different, not indifferent.