Chief Marketing Officer à United States

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24.04.2025

08.06.2025

Job Title: Senior Product Marketing Manager

Location: London (Office 4 days in office one day WFH)

Reports To: Marketing Director

About the Brand

Lisa Eldridge is an artist-led luxury makeup and skincare brand dedicated to innovation, artistry, and high-performance beauty. Rooted in Lisa’s vision and built with her experience, our brand merges professional artistry with modern luxury to create high-quality products that deliver naturally enhanced skin and un-dupable colour. As we continue to expand, we are looking for a strategic and creative Product Marketing Manager to drive our product roadmap, market insights, and storytelling.

Role Overview

As Product Marketing Manager, you will be a key strategic driver in shaping our product innovation pipeline, identifying market opportunities, and developing go-to-market strategies. This role requires a blend of analytical skills, creativity, and deep industry knowledge to ensure our products resonate with consumers and maintain a competitive edge. You will be responsible for delivering insights, competitive analysis, trend forecasting, and product positioning to inform product development and marketing strategies. You will work with the NPD team to drive, inform and validate the calendar.

Key Responsibilities

1. Conduct deep market research to identify emerging trends, consumer insights, and whitespace opportunities within luxury beauty (makeup & skincare).
2. Analyse competitor positioning, pricing strategies, and category innovation to inform product development and launch strategies.
3. Develop compelling business cases and product briefs for new innovations, ensuring they align with brand identity and business objectives.
4. Work closely with the Product Development team to shape formulas, shades, and packaging with strong market relevance.

Go-to-Market Strategy, Launch Planning & BAU

1. Work with the NPD team to build calendar for launches and marketing team to calendar for franchise, category and product education - Deeper storytelling and repromotes.
2. Work with the Marketing and Social team to Develop go-to-market plans for new products and shade extensions, outlining positioning, messaging, and launch tactics.
3. Work with the e-commerce & design team to ensure that all assets are created that are needed for launch and sustain to optimise conversion.
4. Define core product messaging, unique selling points (USPs), and key benefits tailored to different audiences (B2C, retail partners, professional makeup artists).
5. Collaborate with Creative, Digital, and Retail teams to develop assets, campaigns, and education materials that bring the product vision to life.
6. Partner with Retail & Sales teams to ensure a seamless in-store and online launch experience, providing sales tools, training, and merchandising recommendations.
7. Work with the marketing, e-commerce and social team on content refresh and re-promotes for existing product.
8. Work with the e-commerce and CRP team for messaging for website for merchandising new and existing product to optimise up and cross sell.

Trend & Consumer Insights Reporting

1. Stay ahead of industry shifts by tracking global beauty trends, innovation drivers, and consumer behaviour across digital, social, and retail spaces.
2. Present regular trend & competitive landscape reports to key stakeholders, helping shape long-term brand strategy.
3. Identify key cultural moments and influencer-driven beauty movements to integrate into brand storytelling.

Performance Analysis & Optimisation

1. Monitor product performance post-launch using sales data, customer feedback, and engagement metrics.
2. Work closely with the E-commerce and Analytics teams to understand consumer purchasing patterns and optimise product positioning and merchandising messaging.
3. Provide actionable insights and recommendations for continuous product evolution and future innovation.

Key Qualifications

1. 5+ years of experience in NPD, Product Marketing or Consumer Insights within the beauty industry.
2. Passion for luxury colour cosmetics and skincare, with deep knowledge of market dynamics and consumer preferences.
3. Proven track record of launching successful beauty products and driving brand growth.
4. Strong analytical skills with the ability to interpret data and translate insights into strategy.
5. Excellent communication and presentation skills—able to create compelling narratives around product vision and market opportunities.
6. Experience working closely with Product Development, PR and Digital teams to bring products to market.
7. Knowledge of DTC, social commerce, and retail landscapes.