Senior Marketing Manager

Selwood Ltd; Chandler's Ford; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to join their dynamic team. This role is pivotal in enhancing brand visibility and driving lead generation across the UK market. You'll develop innovative marketing strategies, manage a talented team, and oversee event planning to ensure a robust presence in the industry. With a commitment to staff development and a supportive work environment, this opportunity promises both professional growth and the chance to make a significant impact. If you're passionate about marketing and building strong relationships, this role is perfect for you.

Benefits

Competitive Salary

Company Bonus Scheme

Medicash Scheme

Pension Scheme

25 Days Holiday + 8 Bank Holidays

Increasing Annual Leave

Life Insurance

Support for Development and Training

Employee Assistance Programme

Employee Discount Scheme

Qualifications

• Educated to degree level in marketing or equivalent experience.
• Experience in B2B marketing and campaign management.

Responsibilities

• Develop and execute marketing strategies to boost brand awareness.
• Lead and mentor the marketing team to achieve goals.

Skills

B2B Marketing

Team Leadership

Budget Management

Customer Relationship Management

Content Creation

Communication Skills

Event Planning

Education

Degree in Marketing

Equivalent Experience

Tools

Microsoft Dynamics

MS Office

Canva

Video Editing Software

Job description

Our Business

Workdry International is a market-leading provider of engineered solutions for the handling and treatment of water and wastewater.

Our Selwood, Siltbuster, Vanderkamp and Holland Pump business combined form a UK, European and US leader in pumping solutions, on-site water treatment, wet waste processing and the prevention of waterborne pollution, delivering an unrivalled range of rapidly deployable solutions.

Workdry provides support to group companies through administration and back-office functions including finance, HR, training and development, and health and safety.

We are committed to excellence in solutions and services, staff training and development, sustainability and diversity, and provide an environment where every team member can thrive and progress to their full potential.

About The Role

The Workdry Group has seen enormous growth over recent years. Due to this we’re pleased to be recruiting a Senior Marketing Manager into our friendly Marketing team, to help strengthen the presence of all Workdry UK companies in the market.

If you’re passionate about building strong relationships across all areas of the business, and effectively communicate our solutions for customers, then this is the role for you!

As The Senior Marketing Manager, You’ll Get To

1. Develop and execute marketing strategies to enhance brand awareness, drive lead generation, and boost recognition in the UK market.
2. Lead and mentor the marketing team, overseeing the day-to-day operations of the marketing team, providing clear direction and support to achieve team goals.
3. Promote training and development opportunities across the marketing team within all Workdry UK brands, fostering growth and expertise.
4. Plan and manage the UK’s event presence throughout the year, determining what events the brands should be present at.
5. Understand customer needs and pain points, creating targeted marketing materials and strategies to address them effectively.
6. Manage budget ensuring efficient allocation of resources to achieve objectives.
7. Take ownership of the Sales Enablement Tool, Showpad, maximising its use for sales and marketing success.
8. Support the development of the UK value proposition and develop sales tools and communications to ensure this is fully understood by customers and prospects.
9. Build strong relationships across all departments to stay informed about upcoming products, services, and projects, while gathering customer feedback and fully understanding USPs.
10. Ownership, adoption and rollout of the Customer Relationship Management (CRM) system within the UK.

Qualifications & Experience

1. Educated to a degree level in marketing or an equivalent course or length served.
2. Experience working within a B2B marketing team, with experience of building B2B campaigns from idea to presenting the end results.
3. Proven experience managing a budget, keeping up to date invoice tracking and reviewing budgets for future years.
4. Experience working with outside agencies and contractors for video, content and graphics. Including putting campaigns together with agencies and pulling together what they produced into a more omnichannel approach.
5. Experience developing people and/or teams, whether that be in people management, coaching/mentoring or people development.
6. Experience of Microsoft Dynamics would be advantageous.
7. Demonstrable knowledge of industry trends.
8. Computer literate, including knowledge of MS Office, Canva and ideally some video editing experience.
9. A full UK driving license is required.
10. Ability and willingness to travel within the UK, including staying overnight, this will be on average 2-3 times a month, including spending one day a month in Monmouth.

What we can offer you

We understand balancing work and life commitments isn’t always easy, that’s why we’ve designed our benefits package to support you in all areas of life.

1. Competitive salary
2. Eligible for company bonus scheme (annual and quarterly payments)
3. Medicash Scheme – medical expenses scheme (access to 24hour online GP services, discounted gym memberships)
4. Pension scheme with contribution based on total earnings not just salary
5. 25 days holiday + 8 Bank Holidays
6. Increasing annual leave entitlement with long service
7. 3x your annual salary life insurance (DIS)
8. Support for development and training
9. Employee assistance programme (EAP) & access to Mental Health first aiders
10. Employee discount scheme (discounts/vouchers for supermarkets, high street shops, holidays and more)
11. Employee referral scheme
12. Hybrid working (i.e., working from home and in the office) pattern.

This role is not open to Agencies - Please no calls or emails - Thank you.

EDI Statement

Workdry International Ltd is committed to encouraging equality, diversity, and inclusion among our workforce, and eliminating unlawful discrimination.

We value transparency, respecting others and understanding differences. We give full and fair consideration to all applicants, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

As part of your recruitment journey, we are happy to support requests for reasonable adjustments.