Product Marketing Manager

Aptitude Software Limited; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to lead their go-to-market strategy for a flagship product. This role is pivotal in bridging product development and customer acquisition, ensuring that solutions resonate with market needs while driving revenue growth. The ideal candidate will have a background in early-stage technology businesses and a passion for understanding market trends. Join a diverse and motivated team committed to empowering clients with innovative financial solutions and make a significant impact in the finance digitization space.

Qualifications

• Experience in product marketing in a software business, preferably SaaS.
• Ability to present complex products in a compelling way.

Responsibilities

• Develop product marketing strategies aligned with company objectives.
• Lead competitive analysis and market research to inform positioning.
• Oversee creation of marketing materials and train sales teams.

Skills

Product Marketing

Market Research

Competitive Analysis

Messaging and Value Propositions

Sales Enablement

Data Technology

Education

Bachelor's Degree

Tools

Marketing Automation Tools

Sales Collateral Creation Tools

Job description

We immerse ourselves in the intricacies of finance digitization, subscription management, compliance, and revenue management which gives us the power to make a real impact. Once we understand how an organization works, we can implement software solutions that provide the clarity, confidence, and control they need to drive growth and achieve their ambitions.

Aptitude has served the offices of finance for over 20 years, delivering financial control and insights to empower our clients to achieve their strategies and ambitions. We are currently serving over 75 CFOs whose organisations generate a combined revenue of over $1 Trillion.

We are proud of our growing team of smart, motivated and passionate people, and believe diverse experiences and perspectives build stronger teams and better solutions.

Headquartered in London, we have seven office locations around the world with clients across four continents.

What you'll do and what we offer

We’re seeking an entrepreneurial Product Marketing Manager to drive our go-to-market strategy and positioning for our flagship product Fynapse. The ideal candidate bridges the gap between product development and customer acquisition, ensuring our solutions effectively address market needs while maximizing revenue growth. As a newly created role, you will be responsible for defining and driving how Aptitude Software positions and messages Fynapse in the marketplace. The aim is to enable all teams (sales, marketing, customer success, and partnership) across our focused markets, regions, industries, and personas to highlight the unique value Fynapse creates, and close deals.

Ideally, you will have a background in early-stage technology businesses so you have the tenacity and maturity to make things happen. Experience of data technology would also be an advantage. You will have a keen interest in our space, keeping abreast of market trends and competitor offerings to ensure Aptitude is always positioned in the best possible way.

Key Responsibilities

1. Develop comprehensive product marketing strategies aligned with company north star objectives and market opportunities
2. Lead competitive analysis and market research to identify trends and inform product positioning
3. Create compelling messaging and value propositions that resonate with target audiences
4. Collaborate with product teams to shape product roadmaps based on customer insights
5. Oversee the creation of marketing materials including sales collateral, web content, and product demos
6. Train and enable sales teams with the tools and knowledge needed to effectively sell our products
7. Establish metrics to measure marketing effectiveness and optimize campaigns accordingly
8. Manage product launches and go-to-market initiatives from concept to execution
9. Work closely with the marketing team enabling them to optimize campaigns, search, and websites to drive qualified pipeline
10. Own deal win/loss analysis, competitor analysis, and market research and feed this back into product, campaigns, sales, strategy, and the wider business
11. Own all product collateral including the product areas of the website, datasheets, demos, cheat sheets, battlecards, and go-to-market tools
12. Own our analyst relationships with Gartner

What we're looking for

1. Establish a measurable impact on sales cycle efficiency and win rates
2. Build a scalable product marketing framework that supports company growth goals
3. Develop thought leadership that positions the company as an industry innovator
4. Ensure our customers, partners, and GTM teams understand what Fynapse is, the value Fynapse offers, and the problems it solves

Experience

1. Product marketing experience, in a software business, preferably SaaS and preferably in an early-stage environment
2. Experience working under own initiative to get things done – they are product marketing number 1
3. Experience of taking a complex product and presenting it in the simplest most compelling way
4. Have a product marketing best practice ‘playbook’ so they can make an impact fast

How to apply

Please click on the ‘Apply now’ button below, including your CV/resume and any other relevant information that will help us get to know you better.

Diversity and Inclusion

If you’re interested in working at Aptitude, but don’t feel you meet every single requirement of the role, we’d still like to hear from you! A diverse workforce is an essential part of our culture, and we’re dedicated to ensuring that our staff can show up as their authentic self – safe in the knowledge that their differences will be embraced and respected by all. We’re strong advocates of supporting applicants from a wide variety of backgrounds which include different ages, genders, ethnicities, physical abilities, and sexual orientation, and we work hard to build the confidence of our workforce through inclusivity, equity, and ongoing training. So, if you’re excited about this role but your past experience doesn’t align perfectly with every requirement, we’d encourage you to apply anyway. You might be just the candidate we’ve been looking for, whether it’s for this role or another.