Marketing Management à Afrique du Sud

Product Marketing Manager

The incumbent will be responsible for SUV and LCV Product Marketing for a Global Automotive Brand reporting into the Head of the Product Department.

• Product Planning Management
• New Model Launch Planning, Project Management and Introduction
• Research
• Analytics
• Product Training
• Product Development
• Marketing Management

• Product Strategy
  • Determine volume targets in line with business objectives.
  • Map market and segment volume projections in line with industry and economic projections.
  • Develop detailed product strategy for each product to achieve business objectives.
  • Conduct detailed market study, analysis and volume projections.
  • Addressable segment and variant analysis to achieve volume and share objectives.
  • Price‑volume mapping analysis for volume and share targeting.
  • Competitor price‐spider comparison and analysis to determine price targeting.
  • Variant‑wise spec mapping analysis vs competition for right speccing USPs.
• Product Management
  • Manage a portfolio of products, including SUV, LCV and commercial vehicles.
  • Periodic review and monitoring with corrective alignments to achieve business objectives.
  • Life‑cycle action management for each product.
  • Create and manage a project charter with local and global teams.
  • Effectively map all products vs competitors using product spec price‑value analysis.
  • Monthly product price positioning to achieve market share and volume.
  • Manage product variant spec and control with local and global teams.
  • Map key technical and warranty issues for suitable product corrections.
  • Create control product specification sheets and buy‑off of all new changes prior to dispatch or retail support.
  • Support planning and administration of vehicle evaluation and durability testing.
• Research Management
  • Develop effective research briefs to achieve the desired outcomes.
  • Insight collaborations with product, market, customer, dealer and competitor research plan.
  • New product clinic to understand customer product acceptance and price setting.
  • Coordinate focus groups with dealers and customers.
  • Rental and fleet customer visits to understand needs for product correction.
  • Conduct dealer visits to understand customer needs and spec correction.
• Marketing Management
  • Develop the marketing strategy for each new product introduction.
  • Product equation analysis vs competition to determine product right‑to‑wins (RTW).
  • Leverage optimal product USPs and RTWs in launch strategy.
  • Competitor product position mapping, USPs, messaging communication summary analysis.
  • Collaborate with marketing on customer insights and target customer profile.
  • Develop product positioning with functional, technical and emotional needs.
  • Coordinate the marketing launch plan with all internal stakeholders.
  • Consolidate the launch marketing plan for new introductions for business approval.
• Product Development
  • Plan suitable local variants based on local market demand and customer need gap.
  • Share scope for suitable local parts development with product, supplier and after‑sales.
  • Support accessory development with correct scope to meet customer needs.
  • Evaluate proposed new part vehicle concepts and proposals.
  • Ensure local parts are approved by product, engineering, technical and homologation.
  • Support technical information flow for homologation approval.
• Project Management
  • Launch planning coordination and project management for seamless introduction.
  • Manage new model project timeline with global team for time‑ous introduction.
  • Administration, tracking and recording of minutes and action items.
  • Create product briefs for internal stakeholders.
  • Effective project tracking, monitoring and risk management.
  • Risk mitigation and coordination to ensure smooth launch.
• Presentation and Communication
  • Prepare and deliver effective product presentations for internal and external stakeholders.
  • Support new product sales training content for dealer manpower capability building.
  • Support marketing with go‑to‑market planning, product spec understanding.
  • Support sales team with market analysis and product spec understanding.
  • Prepare and present product launch presentation.
  • Effectively communicate project status to all stakeholders and to business.
  • Effectively communicate product briefs and communications to all required stakeholders.