Brand Manager

Pedros; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading quick service restaurant company in Durban is seeking a Brand Manager to drive brand growth for its Bird & Co and Wackys brands. This role involves developing strong brand strategies, executing impactful marketing campaigns, and ensuring brand consistency across all channels. The ideal candidate will have 3-5 years of experience in Brand or Marketing Management, excellent communication skills, and the ability to collaborate across teams. A degree in Marketing or Communications is required, along with ownership of a vehicle.

Qualifications

• 3-5 years of experience in Brand or Marketing Management.
• Proven experience leading integrated marketing campaigns.
• Solid understanding of brand performance metrics and marketing ROI.
• Must have own vehicle.

Responsibilities

• Own and evolve brand positioning and visual identity.
• Lead end-to-end campaign development from concept to execution.
• Track campaign performance against agreed KPIs.
• Manage relationships with internal stakeholders.

Skills

Brand strategy development

Campaign management

Strategic thinking

Team collaboration

Project management

Communication skills

Education

Degree / Diploma in Marketing or Communications

Job description

We’re looking for a commercially minded Brand Manager to lead and grow our Bird & Co & Wackys brands. This role is ideal for someone who thrives on building strong brand strategies, translating insight into impactful campaigns, and driving measurable business results in a fast-paced, multi-brand environment.

Responsibilities

• Brand strategy and positioning
  • Own and evolve the brand positioning, tone of voice, and visual identity for Wackys and Bird & Co
  • Translate business objectives into clear brand and campaign strategies
  • Ensure brand strategies align with commercial goals and customer insights

• Campaign and marketing execution
  • Lead end-to-end campaign development from briefing to launch and post-campaign review
  • Develop clear creative and media briefs for internal teams
  • Manage campaign calendars and ensure on-time, on-budget delivery

• Commercial performance and reporting
  • Track and evaluate campaign performance against agreed KPIs such as sales, traffic, frequency, and ROI
  • Use insights and data to optimise future campaigns and brand activity
  • Partner with internal stakeholders to ensure marketing activity delivers measurable value

• Stakeholder management
  • Act as the brand custodian across internal stakeholders including operations, digital, and leadership
  • Manage creative, media, PR, and production
  • Build strong collaborative relationships to ensure consistent execution across all touchpoints

• Brand consistency and governance
  • Ensure brand consistency across all channels including in-store, digital, social, and paid media
  • Review and sign off brand assets, campaigns, and communications
  • Protect brand integrity while enabling agility and innovation

• Innovation and growth
  • Support product and menu innovation team from concept to launch
  • Identify opportunities for brand growth, partnerships, and customer engagement
  • Stay close to consumer trends, competitor activity, and market shifts

Requirements

• Education: Degree / Diploma in Marketing or Communications
• Experience: 3-5 years of experience in Brand or Marketing Management
• 3–5 year’s experience in a Brand Manager or similar role, preferably in QSR, FMCG, or retail
• Proven experience leading integrated marketing campaigns
• Strong strategic thinking with a commercial, results-driven mindset
• Excellent written and verbal communication skills
• Strong project management and prioritisation ability
• Experience working with internal agencies and cross-functional teams
• Must have proven experience working on successful brands
• Must have own vehicle
• Solid understanding of brand performance metrics and marketing ROI

Personal Attributes

• Highly organised and detail-oriented
• Proactive, solutions-driven, and resilient in a fast-paced environment
• Confident decision-maker with strong ownership mindset
• Collaborative and able to influence without authority

Apply