Digital Marketing Specialist

Boardroom Appointments; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a Digital Marketing Specialist in Pretoria, South Africa. The role involves managing digital campaigns across platforms, implementing SEO strategies, and reporting on performance metrics. Ideal candidates will hold a relevant postgraduate qualification and have experience in digital marketing tools. The position is integral to supporting commercial objectives through data-driven insights and innovative marketing strategies.

Qualifications

• Matric (Grade 12) required.
• Experience in managing digital marketing campaigns across various platforms.
• Ability to optimize on-page, off-page, and technical SEO.

Responsibilities

• Manage and direct digital marketing campaigns across multiple platforms.
• Optimize elements on the website to improve rankings.
• Build monthly performance reports with the BI team.

Skills

Digital Campaign Management

Search Engine Optimization (SEO)

Data Tracking & Reporting

Strategic Management Support

Digital Marketing Administration

Education

Postgraduate Degree or Diploma in Marketing Management or Related

Courses/certification in digital marketing and SEO

Job description

About the job Digital Marketing Specialist

MinimumRequirements:

• Matric (Grade 12)
• Postgraduate Degree or Diploma in Marketing Management or Related.
• Courses/certification in digital marketing and SEO

Responsibilities:

• Direct Digital Campaign Management 40%
• Lead the management of digital marketing campaigns across platforms such as Google Ads, LinkedIn Business Manager, Facebook Ads Manager, 3rd-party programmatic platforms and automated email campaigns
• Manage agency relationships and performance
• Work with the Marketing Lead to manage the creative and copy briefing process for all digital campaigns to ensure timely updates to creatives, alignment with brand positioning and seamless approval and implementation of digital campaigns in support of the B2B divisions commercial objectives
• This includes getting ad copy approved by Legal, the Marketing Lead and Exco and getting campaigns approved by the Marketing Lead and Exco
• Conduct digital campaign audits and account analysis to gather insights and make recommendations for new campaign ideas, audiences or ad ideas that will improve campaign performance (particularly in lead quality/relevance and reducing CPL and CPA)
• Implement ongoing campaign, creative and audience refinements and optimizations
• Assist with reporting and budgeting requirements for 3rd-party digital campaign service providers
• Search Engine Optimization (SEO) 30%
• Work with the Marketing Lead to implement and drive the B2B SEO strategy in the following areas:
• On-page SEO: Optimize elements on the website (eg. content, HTML code, metadata) to improve rankings and attract more relevant traffic
• Off-page SEO: Leverage and optimize elements outside of the website to improve rankings (eg. backlink building, social media promotion, 3rd-party digital campaigns)
• Technical SEO: Make the website more accessible and user-friendly for search engines and visitors (eg. improved site load speed, implementing schema markup, ensuring robots.txt files are properly configured)
• Collaborate with the B2B Development team to ensure monthly improvement in Domain Authority Score on SEMrush, and website health scores on Search Console
• Data Tracking & Reporting 10%
• Build a digital marketing platform performance report and work with the BI team to automate and optimize the report monthly
• Assist with end-to-end analytics tracking, monitoring and improvement across platforms
• Collaborate with cross-functional teams to ensure accurate conversion tracking
• Track and optimize campaigns monthly to improve performance
• Compile Social Media reports on a monthly basis and provide inputs for improvement
• Strategic Management Support 10%
• Work with the Marketing Lead to develop and implement digital marketing strategies that leverage insights from our campaigns, market and competitor analysis, to help achieve commercial objectives
• Create a comprehensive competitor analysis on a quarterly basis, to ensure we remain relevant and capture competitor activity during key promotional periods
• Contribute to strategic business projects as required
• Consistently explore new possibilities to expand our digital reach and support with driving sales opportunities
• Digital Marketing Administration 5%
• Assist with overall digital marketing administration
• Ensure all Marketing folders are kept up to date and that all files are saved in the relevant folders
• Assist with management of all digital campaigns and accounts
• QMS 5%
• Ensure that QMS guidelines are adhered to
• Ensure that all supporting documents are kept up to date
• Ensure that all processes are kept relevant