Brand Manager

Pedros Chicken; KwaZulu-Natal; On-site; ZAR 450 000 - 650 000; Full time

Job summary

A leading quick-service restaurant in KwaZulu-Natal is searching for a Brand Manager to enhance their brands, Wackys and Bird & Co. The successful candidate will develop brand strategies, lead campaign execution, and track performance metrics. Applicants should have 3-5 years of brand or marketing management experience, ideally in QSR or FMCG sectors, and possess strong communication and project management skills. This role requires a proactive individual who thrives in a fast-paced environment.

Qualifications

• 3-5 years of experience in Brand or Marketing Management.
• Experience in QSR, FMCG, or retail is preferred.
• Proven experience leading integrated marketing campaigns.

Responsibilities

• Own and evolve brand positioning for Wackys and Bird & Co.
• Lead end-to-end campaign development.
• Track and evaluate campaign performance against KPIs.

Skills

Brand strategy and positioning

Campaign execution

Commercial performance tracking

Stakeholder management

Project management

Excellent communication skills

Education

Degree / Diploma in Marketing or Communications

Job description

Overview

We’re looking for a commercially minded Brand Manager to lead and grow our Bird & Co & Wackys brands. This role is ideal for someone who thrives on building strong brand strategies, translating insight into impactful campaigns, and driving measurable business results in a fast-paced, multi-brand environment.

Duties and Responsibilities

Brand strategy and positioning

• Own and evolve the brand positioning, tone of voice, and visual identity for Wackys and Bird & Co
• Translate business objectives into clear brand and campaign strategies
• Ensure brand strategies align with commercial goals and customer insights

Campaign and marketing execution

• Lead end-to-end campaign development from briefing to launch and post-campaign review
• Develop clear creative and media briefs for internal teams
• Manage campaign calendars and ensure on-time, on-budget delivery

Commercial performance and reporting

• Track and evaluate campaign performance against agreed KPIs such as sales, traffic, frequency, and ROI
• Use insights and data to optimise future campaigns and brand activity
• Partner with internal stakeholders to ensure marketing activity delivers measurable value

Stakeholder management

• Act as the brand custodian across internal stakeholders including operations, digital, and leadership
• Manage creative, media, PR, and production
• Build strong collaborative relationships to ensure consistent execution across all touchpoints

Brand consistency and governance

• Ensure brand consistency across all channels including in-store, digital, social, and paid media
• Review and sign off brand assets, campaigns, and communications
• Protect brand integrity while enabling agility and innovation

Innovation and growth

• Support product and menu innovation team from concept to launch
• Identify opportunities for brand growth, partnerships, and customer engagement
• Stay close to consumer trends, competitor activity, and market shifts

Requirements

• Education: Degree / Diploma in Marketing or Communications
• Experience: 3-5 years of experience in Brand or Marketing Management
• 3–5 year’s experience in a Brand Manager or similar role, preferably in QSR, FMCG, or retail
• Proven experience leading integrated marketing campaigns
• Strong strategic thinking with a commercial, results-driven mindset
• Excellent written and verbal communication skills
• Strong project management and prioritisation ability
• Experience working with internal agencies and cross-functional teams
• Must have proven experience working on successful brands
• Must have own vehicle
• Solid understanding of brand performance metrics and marketing ROI

Personal Attributes

• Highly organised and detail-oriented
• Proactive, solutions-driven, and resilient in a fast-paced environment
• Confident decision-maker with strong ownership mindset
• Collaborative and able to influence without authority