Marketing Manager

Kendrick Recruitment; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A luxury hotel collection in Cape Town is seeking a dynamic Marketing Manager to drive brand visibility and revenue growth. This role requires proven experience in a marketing management capacity, ideally within the hospitality sector. Responsibilities include developing marketing strategies, overseeing digital marketing efforts, and maintaining brand consistency across platforms. The ideal candidate is creative, detail-oriented, and excels in project management while being customer-focused to enhance guest experiences.

Qualifications

• Proven experience in a marketing management role, preferably in hospitality or boutique hotels.
• Strong knowledge of digital marketing, content creation, and public relations.
• Excellent communication, organisational, and project management skills.

Responsibilities

• Develop and execute annual marketing strategy and budget.
• Oversee all marketing activities online and offline.
• Build and maintain positive relationships with media and influencers.

Skills

Digital marketing

Content creation

Public relations

Strategic thinking

Project management

Education

5+ years in marketing management

Tools

CRM systems

Analytics tools

Design software

Job description

Full time | Kendrick Recruitment | South Africa

Posted On 2026/01/06

Job Information

DOE

City Cape Town

State/Province Western Cape

7100

Job Description

Marketing Manager - Luxury Hotel Collection - Cape Town

Negotiable DOE | Live Out

Kendrick Recruitment is currently recruiting for a luxury hotel collection based in Cape Town. Our client is seeking a dynamic Marketing Manager to drive brand visibility, revenue growth, and memorable guest experiences through innovative marketing strategies.

Role and Responsibilities

The Marketing Manager will oversee all marketing activities, both online and offline, and contribute to the overall success of the company. Key responsibilities include:

• Develop, maintain, and execute an annual marketing strategy and budget
• Ensure all financial processes for the marketing department are followed and budgets adhered to
• Set measurable marketing objectives and targets to drive revenue growth and strengthen brand positioning
• Analyse market trends, competitor activities, and customer insights to refine strategies
• Coordinate marketing activities with sales efforts to maximise effectiveness

Digital Marketing

• Oversee the group’s online presence, including websites, social media, and online advertising
• Collaborate with third‑party suppliers to execute effective digital marketing campaigns
• Monitor website traffic, online bookings, and key digital metrics
• Implement SEO strategies to enhance online visibility and manage online reputation
• Maintain paid ad campaigns on Google Ads and other platforms to drive direct business

Content Creation & Brand Custodianship

• Develop engaging and on‑brand content for websites, social media, emails, and blogs
• Write compelling copy for advertisements, promotional materials, and marketing collateral
• Collaborate with designers and team members to produce multimedia content
• Maintain consistency in brand messaging across all platforms

Visual Content & Graphic Design

• Guide the creation of visual assets, including graphics, videos, and infographics
• Oversee development of branding materials such as brochures, signage, and logos
• Ensure all visual content aligns with brand guidelines and maintains a professional image

Public Relations

• Build and maintain positive relationships with media, bloggers, and influencers
• Craft and distribute press releases and manage media inquiries
• Handle crisis communications to ensure a positive public perception

Market Research & Analysis

• Conduct market research to understand customer preferences and industry trends
• Analyse data and feedback to provide actionable insights
• Monitor competitor strategies and identify new opportunities

Events & Partnerships

• Organise events, promotions, conferences, and partnerships to strengthen brand presence
• Coordinate logistics for marketing campaigns to ensure successful execution

Administrative Duties

• Assist with tasks or duties as part of the core management team
• Provide administrative support to the marketing department, including scheduling and correspondence
• Oversee and manage all photoshoots from start to finish
• Manage production and delivery of printed marketing materials
• Maintain inventory of marketing materials and supplies

Requirements

• Proven experience (5+ years) in a marketing management role, preferably in hospitality or boutique hotels
• Strong knowledge of digital marketing, content creation, and public relations
• Proficiency in CRM systems, analytics tools, and design software advantageous
• Excellent communication, organisational, and project management skills
• Creative mindset with strong attention to detail and passion for brand storytelling
• Strategic thinker able to align marketing efforts with business goals
• Collaborative team player with leadership abilities
• Adaptable and able to thrive in a fast‑paced, dynamic environment
• Customer‑focused with commitment to delivering exceptional guest experiences