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Marketing Manager - CTP
Job summary
A leading digital marketing firm in Cape Town seeks an experienced Digital Marketing Manager to drive strategic and creative campaigns. The ideal candidate has 3-8 years in digital marketing and a bachelor's degree in a related field. Responsibilities include managing PPC efforts, SEO activities, and overseeing campaign performance. This office-based position offers a dynamic work environment aligned with UK hours, providing an opportunity to work closely with international teams.
Qualifications
- 3 - 8 years of experience in digital marketing.
- Must have experience in a lead or managerial role.
- Strong analytical ability and results-driven mindset.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy.
- Manage marketing budgets effectively to optimise results.
- Track marketing KPIs using analytics tools.
Skills
Education
Tools
Drive strategic and creative digital campaigns in a dynamic, UK-aligned customer service company.
Marketing | R40 000/month | Office-based, Foreshore Cape Town | 09:00 - 17:30 (UK Hours)
Our client is a UK-based leader in outsourced customer services, known for driving transformative business growth through tailored service solutions. With a strong foundation in innovation and customer excellence, the company operates at the forefront of creative and technical support, serving clients across multiple industries. Their Cape Town office plays a critical role in the business, offering a vibrant work environment and the opportunity to work closely with international teams.
- Develop and execute a comprehensive digital marketing strategy aligned with business goals
- Define and segment target audiences and tailor messaging accordingly
- Plan and manage a marketing calendar of campaigns, promotions, and seasonal activity
- Grow and manage company presence on LinkedIn and Facebook with compelling content
- Lead PPC efforts on Google Ads, Meta Ads, and others, managing bids, audience,and performance
- Conduct keyword research and manage SEO activities, including content and technical improvements
- Collaborate on content and campaign assets like landing pages, creatives, and email flows
- Drive and manage full-funnel campaigns with continuous A/B testing and optimisation
- Track marketing KPIs (CTR, CAC, ROI) using analytics tools like Google Analytics and CRM dashboards
- Report campaign performance and recommend improvements to the CEO
- Manage marketing budgets effectively to optimise results
- Promote CEO thought leadership through industry insights and content strategy
- 3 - 8 years of experience in digital marketing, with 12 years in a lead or managerial role
- Bachelor's degree in Marketing, Communications, Business, or related field
- Strong command of tools including Google Ads, Meta Ads, Google Analytics, SEO platforms (SEMrush, Ahrefs), email marketing systems, and CRM tools
- Solid understanding of SEO, paid media, campaign design, and marketing metrics
- Strong analytical ability and results-driven mindset
- Experience in the arts or creative industries is highly desirable
- Creative, self-motivated, and able to manage projects independently
- Excellent communication and collaboration skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.