External Sales Representative

The Legends Agency; Paarl; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic sales organization in Paarl is seeking an External Sales Representative to drive sales in the automotive industry. You'll engage clients, identify new opportunities, and ensure satisfaction through excellent service. Ideal candidates will have proven sales experience, a matric certificate, and strong communication and organizational skills. A valid driver's license and reliable vehicle are essential for the role.

Qualifications

• Must possess a valid driver's license and have reliable transportation.
• Experience in the automotive industry is a must.
• Ability to generate reports and graphs using Excel.

Responsibilities

• Promote company product range to clients.
• Identify sales opportunities and convert leads.
• Maintain call logs and deliver sales reports.
• Build relationships for customer retention.

Skills

Strong communication skills

Proven sales experience

Proactive mindset

Ability to multitask

Organizational skills

Education

Matric certificate

Tools

Excel

Job description

About the job External Sales Representative

Are you a passionate and goal-driven sales professional with a strong background in the automotive industry

Key Responsibilities

• Client Engagement: Promote company product range, clearly communicating features and value to both new and existing clients.
• Sales Growth: Actively identify sales opportunities and convert leads while ensuring existing customer satisfaction and loyalty.
• Customer Portfolio: Service a diverse mix of clients from workshops, spares shops, and diesel pump rooms to co-ops, fleet owners, and dealerships.
• Performance Tracking: Achieve set sales targets, maintain comprehensive call logs, and deliver daily and monthly sales reports.
• Proactive Selling: Execute structured call plans (6-8 visits/day), introduce products to new clients daily, and handle credit applications.
• Strategic Analysis: Conduct gap analyses to maximize clients product ranges and advise on improvement areas.
• Customer Retention: Build and maintain strong relationships, provide timely support, and ensure loyalty through regular on-site visits.
• Market Awareness: Monitor competitor activity, share insights with management, and contribute to strategic planning.
• Event Representation: Attend customer functions, roll out promotional campaigns, and support cross-functional collaboration.
• Reporting: Provide strategic feedback via client sales reports and stay up to date with product training and updates.
• Support Duties: Tackle ad-hoc tasks as delegated by the Branch Manager.

Requirements:

• Matric certificate
• Valid drivers license and own reliable vehicle
• Proven sales experience in the automotive industry
• Strong Excel skills able to generate reports and graphs
• Excellent communication, interpersonal, and organizational skills
• Multitasking proficiency and a proactive mindset
• Industry knowledge and product familiarity (advantageous)
• Commitment to delivering top-tier customer service