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Connect with headhunters to apply for similar jobsCRM Specialist
Job summary
A leading InsurTech group in Kuala Lumpur is seeking a skilled CRM Marketing Professional to optimize user journeys and drive engagement through personalized CRM campaigns. The ideal candidate should have over 3 years of experience in marketing, a bachelor's degree, and familiarity with CRM tools like CleverTap. This role offers a dynamic environment focused on innovation and growth, catering to a broad audience in Southeast Asia and Australia.
Qualifications
- More than 3 years of working experience in Marketing or relevant fields.
- Good understanding of CRM software.
- Experience in email marketing and lead nurturing.
Responsibilities
- Plan and execute marketing campaigns through CRM.
- Analyse user and market data for segmentation.
- Design and manage personalised CRM campaigns.
Skills
Education
Tools
PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.
- CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals.
- Work closely with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions.
- Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management.
- Build, test, and deploy CRM journeys for our various user segments from our Direct-to-Consumer business, and also strategic partners.
- Measure as well as present CRM results and insights to key stakeholders to optimise performance.
- Work closely with Tech and Operations, to ensure that we’re always delivering reliable user journeys.
- Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards.
- More than 3 years of working experience in Marketing, or other relevant fields.
- A Bachelor's Degree in Business, Marketing, IT, or related fields.
- Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot).
- Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage!
- Good track record of testing and improving digital & CRM campaigns.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.