CRM Specialist

PolicyStreet; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading InsurTech group in Kuala Lumpur is seeking a skilled CRM Marketing Professional to optimize user journeys and drive engagement through personalized CRM campaigns. The ideal candidate should have over 3 years of experience in marketing, a bachelor's degree, and familiarity with CRM tools like CleverTap. This role offers a dynamic environment focused on innovation and growth, catering to a broad audience in Southeast Asia and Australia.

Qualifications

• More than 3 years of working experience in Marketing or relevant fields.
• Good understanding of CRM software.
• Experience in email marketing and lead nurturing.

Responsibilities

• Plan and execute marketing campaigns through CRM.
• Analyse user and market data for segmentation.
• Design and manage personalised CRM campaigns.

Skills

CRM planning

Data analysis

Campaign management

Email marketing

A/B testing

Education

Bachelor's Degree in Business, Marketing, IT, or related fields

Tools

CleverTap

Netcore

MoEngage

HubSpot

Job description

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured.

WHAT YOU’LL DO

• CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals.
• Work closely with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions.
• Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management.
• Build, test, and deploy CRM journeys for our various user segments from our Direct-to-Consumer business, and also strategic partners.
• Measure as well as present CRM results and insights to key stakeholders to optimise performance.
• Work closely with Tech and Operations, to ensure that we’re always delivering reliable user journeys.
• Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards.

WHAT WE EXPECT OF YOU

• More than 3 years of working experience in Marketing, or other relevant fields.
• A Bachelor's Degree in Business, Marketing, IT, or related fields.
• Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot).
• Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage!
• Good track record of testing and improving digital & CRM campaigns.