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LIVE STREAMING MANAGER
Job summary
A leading Indonesian retail company is seeking a Live Streaming Manager to oversee live commerce operations for premium fashion brands. You will develop strategies, manage production, and drive engagement across platforms like TikTok and Shopee. Applicants should have a Bachelor’s degree and 3-5 years of experience in digital campaigns, ideally in the fashion sector. Proficiency in Bahasa Indonesia and English is required.
Qualifications
- 3-5 years of proven experience managing live streaming and digital campaigns, preferably with agency experience in Indonesia.
- Strong understanding of premium fashion brands and luxury watch categories.
- Data-driven with ability to analyze metrics and drive continuous improvement.
Responsibilities
- Develop live streaming strategies and campaign calendars for fashion brands.
- Oversee full live stream production including content planning and technical setup.
- Manage and coach live hosts and production teams.
Skills
Education
Tools
Kanmo Group is a leading Indonesian retail and distribution company managing over 50 global lifestyle, fashion, kids & baby brands. The group pioneers omnichannel retail and live commerce for premium fashion labels including Coach, Kate Spade, and luxury watches.
The Live Streaming Manager will lead end-to-end live commerce operations for Kanmo Group’s premium fashion brands, driving brand engagement and sales growth through strategic campaign planning, execution, and team leadership.
- Develop live streaming strategies and campaign calendars for fashion brands like Coach, Kate Spade, and watches on platforms such as TikTok, Shopee, and others.
- Oversee full live stream production, including content planning, technical setup (OBS, graphics), real-time promotions, and performance analysis.
- Manage and coach live hosts, production teams, and agency partners to deliver consistent brand messaging and top-quality presentations.
- Analyze real-time and post-campaign data to optimize live commerce effectiveness and conversion.
- Coordinate live promotions such as vouchers, coins, and interactive gimmicks to maximize customer engagement.
- Collaborate across marketing, brand, product, and customer service teams for seamless campaign execution and follow-up.
- Manage agency relationships, contracts, and talent development to maintain a high standard of live streaming operations.
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years of proven experience managing live streaming and digital campaigns, preferably with agency experience in Indonesia.
- Strong understanding of premium fashion brands and luxury watch categories, especially Coach, Kate Spade, and similar labels.
- Proficiency with live streaming tools like OBS and marketplace platforms (TikTok, Shopee).
- Data-driven with ability to analyze metrics and drive continuous improvement.
- Exceptional leadership, project management, and interpersonal skills.
- Fluent in Bahasa Indonesia and English.
- Passion for fashion and digital commerce with strong knowledge of Indonesian live streaming and e-commerce trends.
This role offers a unique opportunity to lead live commerce for some of the most prestigious fashion brands in Indonesia, leveraging advanced digital channels to deliver an exceptional customer experience and drive revenue growth.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.