Digital Marketing ofertas em Alemanha

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Client: LRQA

Location: Edinburgh, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 18eeb0450fba

Job Views: 9

Posted: 12.08.2025

Role Purpose

The Digital Marketing Systems Specialist is responsible for:

• Developing, implementing, and managing digital marketing technology and automation strategies to increase demand generation and sales growth.
• Collaborating with marketing, sales, IT, and data teams on projects, vendor selection, and solution implementation.
• Providing recommendations, reports, and presentations to inform technology decisions.
• Delivering improvements to digital marketing systems, managing platforms, workflows, and user support.

Key Responsibilities

• Supporting the Marketing Technology Manager in aligning IT and marketing, system upgrades, and issue resolution, especially related to marketing automation and CRM.
• Serving as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Google Analytics, supporting training and best practices.
• Supporting the implementation and optimization of AI-powered marketing automation, customer journeys, and campaign management, including A/B testing frameworks.
• Documenting processes, troubleshooting issues, and supporting website maintenance and microsite development.
• Monitoring data quality and compliance within Dynamics CRM, ensuring data accuracy and GDPR compliance.
• Supporting platform implementation, integration, and optimization to enhance efficiency and personalization.
• Improving marketing ROI through website, CRM, and automation enhancements, establishing frameworks for global and regional teams.
• Collaborating with teams and agencies to deliver digital marketing channels effectively.
• Researching industry trends and exploring new digital marketing channels and technologies.
• Facilitating training for digital marketing teams and managing budgets, scope, and contracts with agencies.

Technical / Professional Qualifications / Requirements

• Degree in marketing or related field with hands-on experience in digital marketing, website management, and automation.
• Knowledge of Dynamics, Optimizely Web CMS, AI, Google Analytics, Google Tag Manager, SEO, and similar systems.
• Experience in setting up personalization and A/B testing campaigns.
• Strong communication skills in English.
• Experience in digital marketing strategy, lead generation, and sales support.
• Budget management and contract negotiation experience.
• Familiarity with Demandbase, Microsoft Dynamics, Drift, or similar platforms.
• Organized, proactive, and able to handle multiple tasks under deadlines.
• Practical knowledge of HTML, Javascript, and CSS is preferred.
• Ability to analyze results, prepare reports, and recommend improvements.
• Passion for marketing innovation and emerging technologies.
• Result-oriented, flexible, and a team player with a positive attitude.
• Strong documentation and training skills.
• Understanding of GDPR and marketing consent management.