Head of Digital Marketing - Hospitality

Blu Digital; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A digital marketing agency is seeking a Head of Digital Marketing in London. The role focuses on driving online traffic growth and revenue for hospitality properties through digital strategies involving SEO, PPC, and CRM management. Candidates should possess relevant industry experience. The position offers leadership opportunities to oversee a dedicated team.

Qualifications

• Experience in the hospitality sector or similar.
• Strong skills in CRO, PPC, SEO, and CRM.

Responsibilities

• Design and deliver a digital marketing strategy for online traffic growth.
• Enhance performance of websites and microsites to improve revenue.
• Lead a team and manage hotels' email marketing.

Skills

CRO

PPC

SEO

CRM

Job description

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Head of Digital Marketing - Hospitality, London

Client: Blu Digital

Location: London, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Reference: 153245777151

Job Views: 8

Posted: 12.08.2025

Expiry Date: 26.09.2025

Job Description:

Head of Digital Marketing - Hospitality

Location: London

Are you looking for a new role within Marketing? Do you want to take the next step in your career?

My client is seeking a Head of Digital Marketing based in Kent. The role involves designing and delivering an ambitious digital marketing strategy to drive online traffic growth and ROI-led performance, including social media and direct online marketing. You will be responsible for enhancing the performance of websites and microsites to improve revenue for the HPH properties, along with key metrics such as website analytics, SEO (organic ranking), PPC, and CRO. Regular quality assurance audits on hotel content, images, profiles on booking platforms, meta search engines, and online channels will be part of your duties. You will lead a team of three and manage the hotels' email marketing, including B2B and B2C databases and CRM integration.

Candidates should have experience in the hospitality sector or similar, with strong skills in CRO, PPC, SEO, and CRM. Please apply below or contact me directly on LinkedIn!

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