Digital Marketing Systems Specialist

LRQA; City of Edinburgh; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading quality assurance company in Edinburgh is seeking a Digital Marketing Systems Specialist to develop and manage marketing technology strategies. The ideal candidate has a marketing degree, hands-on experience with digital marketing systems, and strong communication skills. Responsibilities include optimizing marketing automation and ensuring data accuracy. This role offers a dynamic environment for innovation in digital marketing.

Qualifications

• Hands-on experience in digital marketing and automation.
• Experience in lead generation and sales support.
• Ability to analyze results and recommend improvements.

Responsibilities

• Manage digital marketing technology and automation strategies.
• Support marketing technology alignment with IT.
• Improve marketing ROI through website enhancements.

Skills

Digital marketing experience

Knowledge of Google Analytics

Strong communication skills

Budget management

Proficiency in HTML

Education

Degree in marketing or related field

Tools

Dynamics CRM

Google Tag Manager

Optimizely Web CMS

Job description

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Digital Marketing Systems Specialist, Edinburgh

Client: LRQA

Location: Edinburgh, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 18eeb0450fba

Job Views: 9

Posted: 12.08.2025

Job Description:

Role Purpose

The Digital Marketing Systems Specialist is responsible for:

• Developing, implementing, and managing digital marketing technology and automation strategies to increase demand generation and sales growth.
• Collaborating with marketing, sales, IT, and data teams on projects, vendor selection, and solution implementation.
• Providing recommendations, reports, and presentations to inform technology decisions.
• Delivering improvements to digital marketing systems, managing platforms, workflows, and user support.

Key Responsibilities

• Supporting the Marketing Technology Manager in aligning IT and marketing, system upgrades, and issue resolution, especially related to marketing automation and CRM.
• Serving as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Google Analytics, supporting training and best practices.
• Supporting the implementation and optimization of AI-powered marketing automation, customer journeys, and campaign management, including A/B testing frameworks.
• Documenting processes, troubleshooting issues, and supporting website maintenance and microsite development.
• Monitoring data quality and compliance within Dynamics CRM, ensuring data accuracy and GDPR compliance.
• Supporting platform implementation, integration, and optimization to enhance efficiency and personalization.
• Improving marketing ROI through website, CRM, and automation enhancements, establishing frameworks for global and regional teams.
• Collaborating with teams and agencies to deliver digital marketing channels effectively.
• Researching industry trends and exploring new digital marketing channels and technologies.
• Facilitating training for digital marketing teams and managing budgets, scope, and contracts with agencies.

Technical / Professional Qualifications / Requirements

• Degree in marketing or related field with hands-on experience in digital marketing, website management, and automation.
• Knowledge of Dynamics, Optimizely Web CMS, AI, Google Analytics, Google Tag Manager, SEO, and similar systems.
• Experience in setting up personalization and A/B testing campaigns.
• Strong communication skills in English.
• Experience in digital marketing strategy, lead generation, and sales support.
• Budget management and contract negotiation experience.
• Familiarity with Demandbase, Microsoft Dynamics, Drift, or similar platforms.
• Organized, proactive, and able to handle multiple tasks under deadlines.
• Practical knowledge of HTML, Javascript, and CSS is preferred.
• Ability to analyze results, prepare reports, and recommend improvements.
• Passion for marketing innovation and emerging technologies.
• Result-oriented, flexible, and a team player with a positive attitude.
• Strong documentation and training skills.
• Understanding of GDPR and marketing consent management.