Digital Marketing Systems Specialist

LRQA; Birmingham; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading firm in quality assurance is seeking a Digital Marketing Systems Specialist to manage and implement digital marketing technology strategies. The ideal candidate will collaborate across teams and have strong hands-on experience in tools like Dynamics CRM and Google Analytics. This role requires excellent communication skills and a proactive approach to project management.

Qualifications

• Hands-on experience in digital marketing technology and automation strategies.
• Strong communication skills in English.
• Experience with personalization and A/B testing campaigns.

Responsibilities

• Develop and manage digital marketing technology strategies.
• Support the Marketing Technology Manager in system upgrades.
• Monitor data quality and compliance within Dynamics CRM.

Skills

Digital marketing technology

Collaboration

Data analysis

Budget management

Education

Degree in marketing or related field

Tools

Dynamics CRM

Google Analytics

Google Tag Manager

SEMRush

HTML

Javascript

Job description

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Digital Marketing Systems Specialist, Birmingham

Client: LRQA

Location: Birmingham, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 82d72c51e2c1

Job Views: 11

Posted: 12.08.2025

Job Description:

Role Purpose

The Digital Marketing Systems Specialist is an experienced individual responsible for:

• Developing, implementing, and managing digital marketing technology and automation strategies to increase demand and drive sales.
• Collaborating with marketing, sales, IT, and data teams on projects, vendor selection, and solution implementation.
• Providing recommendations, reports, and presentations to inform technology decisions.
• Delivering improvements to digital marketing systems, managing platforms, workflows, and support.

Key Responsibilities

• Supporting the Marketing Technology Manager in aligning IT and marketing, system upgrades, and issue resolution.
• Serving as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Analytics.
• Supporting the implementation of AI-powered marketing automation, customer journeys, and campaign management.
• Documenting processes, troubleshooting, and supporting website and microsite development.
• Monitoring data quality and compliance within Dynamics CRM.
• Supporting platform integration, optimization, and ROI improvements.
• Collaborating with teams and agencies to ensure effective digital marketing delivery.
• Researching industry benchmarks and exploring new digital marketing channels and technologies.
• Facilitating training and managing budgets and contracts with agencies.

Technical / Professional Qualifications / Requirements

• Degree in marketing or related field with relevant hands-on experience.
• Knowledge of Dynamics, Optimizely, AI, Google Analytics, SEMRush, SEO, and similar systems.
• Experience with personalization and A/B testing campaigns.
• Strong communication skills in English.
• Experience in digital marketing strategy, budget management, and platform familiarity.
• Practical knowledge of HTML, Javascript, CSS, and Google Tag Manager is preferred.
• Ability to analyze results, prepare reports, and recommend improvements.
• Interest in emerging tech like AI and personalization.
• Proactive, organized, and able to work independently and in teams.
• Understanding of GDPR and marketing consent management.