Digital Marketing à United States

Job Title: Marketing Intelligence Specialist

Location: Cape Town (On-site)Type: Full-TimeStart Date: ASAPSalary: R24000 per month (excluding benefits)

This is a fantastic opportunity for a data-savvy marketing professional to join a leading media organisation where your insights will directly influence strategic sales decisions and drive commercial outcomes. If you thrive on research, trend analysis, and supporting high-impact teams with data-led presentations, this role is for you.

Our client is a dynamic broadcast media company that reaches millions of viewers across multiple platforms. With a collaborative culture and forward-thinking mindset, the organisation equips its teams with data, tools, and resources to remain at the forefront of audience engagement, advertising sales, and market research. As a Marketing Intelligence Specialist, you'll be central to this vision, supporting strategic goals with actionable insights.

The Marketing Intelligence Specialist plays a critical role in providing the Sales Team with timely, accurate market intelligence on audience behaviour, viewer trends, and competitor activity. You'll contribute to go-to-market strategies, drive client retention, and help identify revenue opportunities through detailed reporting and analysis.

• Conduct in-depth market and media research using industry tools (Telmar, Nielsen, BRC)

• Analyse viewer behaviour, audience demographics, and content performance

• Track and communicate cost-per-point (CPP) fluctuations and post-campaign performance

• Support the Sales Team with data-driven go-to-market presentations and insight

• Prepare regular reports and internal presentations for senior leadership

• Attend client and agency meetings to offer research-backed consultation

• Upskill sales teams on media trends, tools, and competitor strategies

• Represent the company at industry events and forums (e.g., BRC, Telmar briefings)

• Identify emerging trends to inform sales strategies and maximise revenue potential

• Matric certificate (National Senior Certificate) – essential

• Diploma in Marketing, Research, Media, or Communications – recommended

• Minimum 3 years' experience in media research and/or planning

• Proficient in Microsoft Office Suite, with exposure to Telmar and Arianna tools

• Excellent command of English (written and verbal)

• Strong attention to detail and accuracy in data analysis

• Effective planning and organisational skills

• Confident presentation and communication abilities

• Ability to perform under pressure and meet tight deadlines

• Collaborative, professional, and committed to continuous learning

• Knowledge of audience trends, competitive positioning, and advertising metrics

• Opportunity to work in a high-impact role supporting strategic business decisions

• Exposure to industry-leading tools and national media platforms

• Growth and development in a respected, future-forward organisation