Brand Manager

Job Crystal; Gauteng; On-site; ZAR 180 000 - 300 000; Full time

Job summary

A dynamic marketing firm is looking for a Brand Strategist to develop and implement brand strategies. This role includes market research, project management, and ensuring brand consistency across channels. Candidates should have a business or marketing-related degree and a minimum of 3 years of relevant experience, ideally in the FMCG sector. This is a full-time in-person role based in South Africa, Gauteng.

Qualifications

• 3 years of Sales & Marketing experience in a similar role.
• Previous experience in the FMCG space essential.
• Demonstrated project management skills.
• Excellent work ethics and integrity.

Responsibilities

• Conduct consumer and market research.
• Develop and execute marketing programs and campaigns.
• Measure and report on the success of marketing campaigns.
• Maintain the company's public image through strategic initiatives.
• Achieve sales targets through effective marketing efforts.

Skills

Project management

Creative thinking

Social media expertise

Analytical skills

Communication skills

Customer Service

Problem solving

Education

Business or marketing-related degree

Job description

The main purpose of this role is to develop and implement a brand strategy for the business.

This role will oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research.

Responsibilities

Brand Strategy & Positioning

• Conduct consumer and market research.
• Identify brand market position.
• Design research-based brand strategy.
• Own the development and messaging of the brand narrative.
• Define and manage the brand communication strategy using various media.
• MUNICATE the brand personality internally and align the company around core brand ideas.

Marketing Planning & Execution

• Convert agreed-upon marketing strategies into feasible, workable project plans.
• Develop, execute, and manage marketing programs and campaigns.
• Co‑ordinate and liaise with the broader marketing team regarding campaigns.
• Maintain brand consistency across all marketing channels, including social media.

Research & Trend Analysis

• Identify research needs, execute studies, and analyse findings to uncover opportunities.
• Stay current on market trends and competitive activity.
• Anticipate consumer trends and ensure the brand remains relevant.

Performance Measurement & Reporting

• Measure and report on the success of marketing campaigns.
• Report weekly, monthly, and quarterly on marketing metrics.

Budget & Financial Oversight

• Establish and manage brand budgets.
• Ensure marketing budget compliance.
• Make decisions about branding costs and analyse customer spending trends.

Public Relations & Stakeholder Engagement

• Maintain the company's public image through strategic marketing initiatives.
• Build relationships with influencers, journalists, and media outlets.
• Oversee social media accounts to ensure brand consistency.

Sales Enablement

• Achieve sales targets through effective marketing efforts.

Health and Safety

• Participate in safety forums and attend relevant training/programmes.
• Report all safety incidents to the relevant people.
• Comply with safety policies and procedures.
• Always wear protective clothing (where applicable).

Requirements

• Business or marketing-related degree or equivalent professional qualification.
• 3 years of Sales & Marketing experience in a similar role.
• Previous working experience in the FMCG space essential.
• Demonstrated project management skills.
• Conceptual creative development across design/art direction, copy, and content.
• Creative thinking and development across media channels and platforms.
• Strong experience in social media and e-commerce.
• Enthusiasm, hands‑on mentality, entrepreneurial and a high degree of flexibility.
• Excellent communication skills.
• Analytically minded & logical thinking skills.
• Excellent work ethics and integrity.
• Excellent time management.
• Initiative and drive.
• Problem solving skills.
• Quality oriented.
• Customer Service oriented.
• Tolerance for stress.
• Energetic.
• Team player.

Job Type: Full‑time

Pay: Up to R

Location: In person