Product Manager : Signature Brands at Famous Brands
Introduction : To effectively manage all elements of the product mix within the Brand, innovate for future growth and ensure the Brand continues to deliver against consumer expectations, and remain a world-class competitor in the Signature Brands Restaurant category.
Duties & Responsibilities
- Understand Marketing strategy and align with all new product development and trends, both locally and internationally
- Develop the menu to ensure the brands remains the restaurant brand with innovative menu offerings aligned to consumer demands
- Responsible and involved in Menu sign offs and promotional shoots
- Stay abreast of national and international competitor product / innovation trends.
- Conduct regular competitor visits and report back to the marketing team on product and price.
- Implement and manage the entire new product development (NDP) process - obtain products, product testing, price negotiations, stock level projections and forecasting, quality checks, distribution, discontinuations, risk stock, write offs etc.
- Maintain supplier relations and collaboration in developing new product ideas and driving strategic price points and profit optimization.
- Development of pricing strategies and accountability for the recipe integrity.
- Accountable for profitability.
- Need to be familiar with menu analysis based on profitability and sales and creating a menu mix that will drive maximum profitability for franchise partners, whilst still adhering to consumer needs.
- Handle all product related queries from manufacturing partners and franchisees and ensure clear communication with the franchise network on any products / recipes or product / recipe changes.
- Full accountability for deal sheets, product and discontinuation briefs
- Ensure a complete 18-month pipeline of new menus and promotional line items at any given point in time for the brand.
- Responsible for customer complaints which are product based
- Take full accountability for packaging development and driving innovation in packaging including design - relevance, competitive, environmentally friendly.
- Manage uniform and crockery development from concept to final rollout.
- Interface with Marketing, Training, Supply Chain, Planning, Forecasting, Manufacturing and Operations.
- Prepare presentations and present at National Franchise Council, Brand Conferences and Brand Strategy sessions.
- Regular OPS visits
Desired Experience & Qualification
Formal Education
- Minimum Matric with a relevant tertiary qualification.
- Diploma / Degree in hospitality / chef background
Experience
- Strong Restaurant experience is required
- Strong track record of successfully developing and launching new products.
- Minimum of 5 years' experience in product development side of the FMCG, Retail or the fast-food industry.
- Must have experience presenting and selling your own concepts and new product ideas
- Preferably previous franchising experience.