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Asia Recruit
Mandarin KOL Specialist
Job summary
A marketing agency in Kuala Lumpur is seeking a proactive and detail-oriented individual for a part-time influencer sourcing role, focusing on Chinese social media platforms. Responsibilities include finding and shortlisting KOLs, updating influencer information, and staying on top of trends. Candidates must be fluent in Chinese and familiar with platforms like Xiaohongshu and Weibo. This position offers training with the potential for full-time conversion.
Benefits
Qualifications
- Fresh graduates or part-timers are welcome.
- Must be able to read and write in Chinese.
- No experience needed; training provided.
Responsibilities
- Support influencer sourcing on Chinese social media.
- Shortlist KOLs/influencers that match needs.
- Update influencer info in a spreadsheet.
- Stay updated on trends and rising creators.
Skills
Employment Type: Part-time
(with potential conversion to full-time; priority given to candidates aiming for full-time conversion)
Working Hours:
- Working schedule: 5 days per week, typically 9:00 am – 6:00 pm (with one hour break)
- Payment for part-timers will be RM100/day
- Working days are not fixed and will be arranged by the Head of Department (May include weekends if required)
We are looking for a detail-oriented and proactive individual to support our influencer (KOL) sourcing efforts, with a strong focus on Chinese social media platforms. This role is highly executional and hands-on, ideal for someone who is fluent in Chinese and deeply familiar with how influencers operate on Chinese platforms.
- Scroll Chinese social media with purpose (Xiaohongshu/RED, Douyin, Weibo, Bilibili, etc.)
- Find and shortlist KOLs/influencers that match our needs
- Check follower count, engagement, content quality (not just vibes)
- Update influencer info neatly in a simple spreadsheet
- Help build a solid KOL list for upcoming campaigns
- Stay on top of trends, viral content, and rising creators
- Fresh grads, or part-timers – all welcome
- Candidates who are interested in converting to full-time will be prioritized
- Can read & write Chinese (must-have; speaking is a bonus)
- Very familiar with Xiaohongshu/RED and Chinese social platforms
- Active on social media (you already scroll a lot – now make it useful)
- Detail-oriented (accuracy matters)
- Responsible, fast learner, and not afraid of a fast-paced environment
- No experience needed – we’ll train you
- Short training/trial period (a few days)
- Strong performance and mutual interest may lead to conversion into a full-time role
- Opportunity to work closely with a fast-moving marketing team
- Learn influencer sourcing hands‑on
- Clear expectations and guidance
- Startup pace – fast, fun, and impactful
- Clear path to grow into a full-time role
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.