Data Analysis jobs in Malaysia
Assistant General Manager Emerging Segments & Lifestyle Behavior Strategy
Telekom Malaysia
Consumer Protection: Digital Compliance & Data Lead
Malaysian Communications and Multimedia Commission
Executive, Warehouse Management
Malaysia Marine & Heavy Engineering
Discover more opportunities than anywhere else. Find more jobs now
Connect with headhunters to apply for similar jobsAssociate Business Support Specialist (Japanese Bilingual) - Open for Fresh Graduates
Merck
Procurement Excellence Executive
The HEINEKEN Company
Junior Customer Support Analyst, Mandarin and Cantonese Speaker
NielsenIQ
E-Commerce assistant (based in Malim, Melaka)
Benang Gemilang Asia Sdn Bhd
Senior Analyst, APAC Regulatory Reporting (Contract)
RBC
Senior System Solutions Specialist - DENODO & KNIME Expert
Krisvconsulting Services Pte Ltd
Assistant General Manager Emerging Segments & Lifestyle Behavior Strategy
Job summary
A leading telecommunications company in Kuala Lumpur is seeking an experienced professional to lead consumer strategy development. The ideal candidate will have 8-10 years of experience in campaign development and a strong understanding of market segmentation. Responsibilities include strategizing and implementing lifestyle behavior strategies, collaborating with partners, and designing innovative consumer products. A degree in Business Administration or a related field is required, and knowledge of Agile methodologies is advantageous.
Qualifications
- 8 - 10++ years’ experience in consumer strategy and campaign development, preferably in telecommunication.
- Proven track record of relating insights to business initiatives.
Responsibilities
- Strategize and lead the development of emerging segments and lifestyle strategies.
- Collaborate with partners to achieve consumer revenue targets.
- Design the roadmap for lifestyle solutions development.
Skills
Education
- Responsible to strategize, plan, and lead the development and implementation of emerging segments and lifestyle behavior strategies for the consumer market in Malaysia.
- Deep understanding of sub-segmentation opportunity size, geographical location, demographic, behavior needs, and pain points for potential new customers as guidance to develop the right value proposition, product, campaigns, and services.
- Collaboration with internal and external partners and suppliers in order to achieve the targeted unifi Consumer revenue and profitability.
- Responsible to strategize, lead, plan, strategize and review Consumer unifi’s emerging segments, lifestyle products, campaign requirements and roadmap with appropriate insights and outlooks.
- Formulate, strategize and design key emerging segments within the Malaysian market, their behavior, and key pain point to be addressed.
- Architect the value proposition, 3+9 lifestyle solutions development roadmap and operating model for consumer proposition to match opportunities from new technology.
- Formulate relevant lifestyle solutions value propositions by developing and launching exciting thematic and tactical consumer products and campaigns to win a share of new customers and drive convergence subscription.
- Degree in Business Administration / Sales & Marketing / Customers Relationship / Accounting / Statistic. Master’s degree or Professional qualification is an added advantage.
- Knowledge in Business Model Canvass, Agile and Design Thinking is an added advantage.
- 8 - 10++ years’ experience in the field of consumer strategy, campaign development and performance, preferably in telecommunication industry.
- Proven track record and ability to relate insights, pain points and technology to business initiatives.
- Menara TM Annexe, Jalan Pantai Jaya, 50672, Kuala Lumpur
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.