Assistant General Manager Emerging Segments & Lifestyle Behavior Strategy

Telekom Malaysia; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading telecommunications company in Kuala Lumpur is seeking an experienced professional to lead consumer strategy development. The ideal candidate will have 8-10 years of experience in campaign development and a strong understanding of market segmentation. Responsibilities include strategizing and implementing lifestyle behavior strategies, collaborating with partners, and designing innovative consumer products. A degree in Business Administration or a related field is required, and knowledge of Agile methodologies is advantageous.

Qualifications

• 8 - 10++ years’ experience in consumer strategy and campaign development, preferably in telecommunication.
• Proven track record of relating insights to business initiatives.

Responsibilities

• Strategize and lead the development of emerging segments and lifestyle strategies.
• Collaborate with partners to achieve consumer revenue targets.
• Design the roadmap for lifestyle solutions development.

Skills

Business Model Canvass

Agile

Design Thinking

Education

Degree in Business Administration / Sales & Marketing / Customer Relationship / Accounting / Statistics

Job description

Key Responsibilities

• Responsible to strategize, plan, and lead the development and implementation of emerging segments and lifestyle behavior strategies for the consumer market in Malaysia.
• Deep understanding of sub-segmentation opportunity size, geographical location, demographic, behavior needs, and pain points for potential new customers as guidance to develop the right value proposition, product, campaigns, and services.
• Collaboration with internal and external partners and suppliers in order to achieve the targeted unifi Consumer revenue and profitability.
• Responsible to strategize, lead, plan, strategize and review Consumer unifi’s emerging segments, lifestyle products, campaign requirements and roadmap with appropriate insights and outlooks.
• Formulate, strategize and design key emerging segments within the Malaysian market, their behavior, and key pain point to be addressed.
• Architect the value proposition, 3+9 lifestyle solutions development roadmap and operating model for consumer proposition to match opportunities from new technology.
• Formulate relevant lifestyle solutions value propositions by developing and launching exciting thematic and tactical consumer products and campaigns to win a share of new customers and drive convergence subscription.

You Must Have

• Degree in Business Administration / Sales & Marketing / Customers Relationship / Accounting / Statistic. Master’s degree or Professional qualification is an added advantage.
• Knowledge in Business Model Canvass, Agile and Design Thinking is an added advantage.

We Value

• 8 - 10++ years’ experience in the field of consumer strategy, campaign development and performance, preferably in telecommunication industry.
• Proven track record and ability to relate insights, pain points and technology to business initiatives.

Location

• Menara TM Annexe, Jalan Pantai Jaya, 50672, Kuala Lumpur