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Trade Marketing Manager
Job summary
A cement manufacturing company based in South Jakarta is seeking a Marketing Manager to drive brand awareness and customer loyalty. The individual will organize and supervise engagement programs, manage sales generation initiatives, and oversee in-store branding efforts to enhance customer experience and satisfaction in the cement market.
Responsibilities
- Generate brand awareness among end-users for the parent brand at the relevant market/area through in-store program.
- Generate brand loyalty level on end-user level by developing end-user program (for any portfolio).
- Generate brand loyalty level on customer by successful & well implementing customer retention/loyalty program (for any portfolio).
- Managing Sales Generator Program for WS through Si Ahli Semen (SAS) Program.
- Organize & supervise the customer/consumer engagement program such as retailers gathering, tukang gathering, contractor gathering.
- Organize end-user loyalty program such as Semen Merah Putih Club Apps (end-user point reward).
- Manage in-store branding for POSM items, allocation & placement, effectively & efficiently.
- Generate brand likelihood to be recommended and satisfaction levels based on a recent experience.
- Organize & supervise program for Mandor Pintar Institute such as training & certification for tukang.
- Manage the co-marketing activity with developer/association/related government.
South Jakarta, Jakarta, ID
- Generate brand awareness among end-users for the parent brand at the relevant market/area through in-store program.
- Generate brand loyalty level on end-user level by developing end-user program (for any portfolio).
- Generate brand loyalty level on customer by successful & well implementing customer retention/loyalty program (for any portfolio).
- Managing Sales Generator Program for WS through Si Ahli Semen (SAS) Program.
- Organize & supervise the customer/consumer engagement program such as retailers gathering, tukang gathering, contractor gathering.
- Organize end-user loyalty program such as Semen Merah Putih Club Apps (end-user point reward).
- Manage in-store branding for POSM items, allocation & placement, effectively & efficiently.
- Generate brand likelihood to be recommended and satisfaction levels based on a recent experience.
- Organize & supervise program for Mandor Pintar Institute such as training & certification for tukang.
- Manage the co-marketing activity with developer/association/related government.
PT Cemindo Gemilang, Tbk is a cement manufacturer established in 2011 and the brand holder of Semen Merah Putih. With 9 plants located in Java, Sumatra, and Kalimantan, the company has a total production capacity of 6.75 million tons per year and holds about 4.1 percent of Indonesia’s cement market share.
South Jakarta, Jakarta, ID
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.