Marketing Manager

Kopi Surplus; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job description

Responsibilities

• Develop and execute marketing strategies to increase brand awareness, customer acquisition, engagement, and sales.
• Plan and manage online campaigns, events, and promotions to strengthen brand presence.
• Lead e-commerce marketing initiatives including website optimization, digital ads, and acquisition strategies.
• Leverage digital channels such as social media, email, and content to engage target audiences.
• Implement CRM strategies to build strong customer relationships and improve retention.
• Stay updated on marketing trends and tools, including AI‑based solutions.
• Track KPIs, analyze performance, and optimize marketing activities using data.
• Collaborate with cross‑functional teams to align marketing with business objectives.

Job Requirements

• Bachelor's degree holder (Communications, Marketing, or related field).
• Minimum 3 years of working experience in online/offline marketing activation.
• Must have familiarity with the principles of online/offline marketing planning and execution, especially as it relates to digital marketing including KOL planning and execution.
• Proven track record in managing marketing budgets and delivering measurable ROI.
• Experience in e‑commerce platforms and understanding of customer journey optimization across digital touchpoints.
• Fluent in English and Bahasa with good public speaking/presentation skills.

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