Trade Marketing Manager

PT. Cemindo Gemilang, Tbk; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A cement manufacturing company based in South Jakarta is seeking a Marketing Manager to drive brand awareness and customer loyalty. The individual will organize and supervise engagement programs, manage sales generation initiatives, and oversee in-store branding efforts to enhance customer experience and satisfaction in the cement market.

Responsibilities

• Generate brand awareness among end-users for the parent brand at the relevant market/area through in-store program.
• Generate brand loyalty level on end-user level by developing end-user program (for any portfolio).
• Generate brand loyalty level on customer by successful & well implementing customer retention/loyalty program (for any portfolio).
• Managing Sales Generator Program for WS through Si Ahli Semen (SAS) Program.
• Organize & supervise the customer/consumer engagement program such as retailers gathering, tukang gathering, contractor gathering.
• Organize end-user loyalty program such as Semen Merah Putih Club Apps (end-user point reward).
• Manage in-store branding for POSM items, allocation & placement, effectively & efficiently.
• Generate brand likelihood to be recommended and satisfaction levels based on a recent experience.
• Organize & supervise program for Mandor Pintar Institute such as training & certification for tukang.
• Manage the co-marketing activity with developer/association/related government.

Job description

Marketing Manager

South Jakarta, Jakarta, ID

Responsibilities

• Generate brand awareness among end-users for the parent brand at the relevant market/area through in-store program.
• Generate brand loyalty level on end-user level by developing end-user program (for any portfolio).
• Generate brand loyalty level on customer by successful & well implementing customer retention/loyalty program (for any portfolio).
• Managing Sales Generator Program for WS through Si Ahli Semen (SAS) Program.
• Organize & supervise the customer/consumer engagement program such as retailers gathering, tukang gathering, contractor gathering.
• Organize end-user loyalty program such as Semen Merah Putih Club Apps (end-user point reward).
• Manage in-store branding for POSM items, allocation & placement, effectively & efficiently.
• Generate brand likelihood to be recommended and satisfaction levels based on a recent experience.
• Organize & supervise program for Mandor Pintar Institute such as training & certification for tukang.
• Manage the co-marketing activity with developer/association/related government.

Company Overview

PT Cemindo Gemilang, Tbk is a cement manufacturer established in 2011 and the brand holder of Semen Merah Putih. With 9 plants located in Java, Sumatra, and Kalimantan, the company has a total production capacity of 6.75 million tons per year and holds about 4.1 percent of Indonesia’s cement market share.

Location

South Jakarta, Jakarta, ID