Ui Ux jobs in Malaysia

Our Client is looking for a Product Strategy Manager to lead the development of mobile loyalty ecosystem – a multi-country platform built to unify parent engagement, strengthen repeat purchase, and support Company’s expansion across markets.

This is a hybrid strategic–execution role: you will work directly with the founder to translate high-level vision into a structured, scalable product while managing the day-to-day delivery with engineering, design, and internal teams.

This role is not “traditional product management”.

You will own behavioural design, architecture guardrails, loyalty logic, user experience standards, and delivery quality – with strong autonomy, but without the politics or posturing of C‑suite roles.

• Define the product vision and foundational guardrails in partnership with the founder.
• Shape the architectural direction (identity, modular backend, APIs, data flows).
• Ensure scalability for multi‑country expansion and future value‑added services.
• Anticipate downstream implications and prevent long‑term tech debt.

• Design, test, and refine the core behavioural loop that drives retention and repeat purchase.
• Develop the loyalty logic (points, rewards, engagement mechanisms, anti‑fraud principles).
• Evaluate alternative models and conduct structured validation before committing to any loop.
• Ensure the loyalty experience feels premium and simple.

• Translate strategy into PRDs, flows, requirements, and clear acceptance criteria.
• Prioritise ruthlessly – protect simplicity in MVP and avoid feature creep.
• Manage delivery with engineering vendors or internal dev teams.
• Coordinate design reviews to uphold quality, polish, and usability standards.

• Lead structured UAT cycles, compatibility testing, and release validation.
• Run customer testing rounds (interviews, prototypes, early cohorts) to validate behaviour and UX.
• Analyse both qualitative and quantitative feedback to drive iteration.
• Ensure every release is stable and aligned with intended customer behaviour.

• Implement and refine mobile‑number‑based identity as the primary login.
• Ensure clean account linking between app users and Applecrumby’s existing customer base.
• Define recovery, fallback, and verification flows to reduce support friction.
• Work with engineering to ensure data integrity, privacy, and logical consistency.

• Ensure CRM (Freshdesk) remains the single source of truth for customer support – no fragmented inboxes.
• Coordinate with e‑commerce (Shopify) and retail operations for clean, future‑friendly integrations.
• Work with internal teams to align systems, content, and operational processes.

• Track retention, activation, engagement, loyalty participation, and cohort behaviour.
• Identify product risks early and drive strategic solutions.
• Maintain product health across versions and ensure consistent improvement.

• Strong product sense: you know what “premium” looks and feels like.
• Ability to design clean, intuitive mobile experiences (with a good eye for UI/UX).
• Technical literacy – able to communicate architecture, APIs, integrations (non‑coding).
• Strategic thinking with hands‑on execution discipline.
• High clarity, strong documentation habits, and structured decision‑making.
• Assertive yet humble – able to challenge vendors but collaborate with internal teams.
• Comfortable acting as the founder’s proxy without chasing titles or C‑suite ownership.
• Protects simplicity and says “no” wisely.
• Operates with low ego, high accountability, and zero politics.

• 5–9 years experience in Product Management, Product Strategy, Loyalty, or Consumer App roles.
• Proven experience delivering mobile apps or retention‑driven products.
• Experience with loyalty ecosystems, rewards programs, or engagement design preferred.
• Familiarity with Shopify, CRM systems, or multi‑channel customer journeys is a bonus.
• Experience coordinating with engineering teams (in‑house or outsourced).
• Excellent communication and stakeholder management skills.

• Marketing
• Loyalty
• Customer Support
• Retail & International teams
• Engineering / Dev vendors