Product Strategy Manager (Loyalty Platform)

MVC Resources; Kuala Lumpur; Hybrid; MYR 120,000 - 150,000; Full time

Job summary

A leading technology firm in Kuala Lumpur is seeking a Product Strategy Manager to spearhead the development of a mobile loyalty ecosystem. This hybrid role involves directly collaborating with the founder to translate strategic visions into a tangible product while overseeing daily operations with design and engineering teams. Candidates should have 5–9 years of experience in product management, a strong product sense, and the ability to create intuitive mobile experiences. Excellent communication and stakeholder management skills are essential.

Qualifications

• 5–9 years experience in Product Management, Product Strategy, Loyalty, or Consumer App roles.
• Proven experience delivering mobile apps or retention‑driven products.
• Experience with loyalty ecosystems, rewards programs, or engagement design preferred.

Responsibilities

• Define product vision and foundational guardrails.
• Design, test, and refine core behavioral loop for retention.
• Manage delivery with engineering vendors or internal teams.

Skills

Strong product sense

Ability to design clean, intuitive mobile experiences

Technical literacy

Strategic thinking

Excellent communication and stakeholder management skills

Tools

Shopify

Freshdesk

Job description

Overview

Our Client is looking for a Product Strategy Manager to lead the development of mobile loyalty ecosystem – a multi-country platform built to unify parent engagement, strengthen repeat purchase, and support Company’s expansion across markets.

This is a hybrid strategic–execution role: you will work directly with the founder to translate high-level vision into a structured, scalable product while managing the day-to-day delivery with engineering, design, and internal teams.

This role is not “traditional product management”.

You will own behavioural design, architecture guardrails, loyalty logic, user experience standards, and delivery quality – with strong autonomy, but without the politics or posturing of C‑suite roles.

Responsibilities

Product Strategy & Architecture

• Define the product vision and foundational guardrails in partnership with the founder.
• Shape the architectural direction (identity, modular backend, APIs, data flows).
• Ensure scalability for multi‑country expansion and future value‑added services.
• Anticipate downstream implications and prevent long‑term tech debt.

Loyalty & Behavioural Design

• Design, test, and refine the core behavioural loop that drives retention and repeat purchase.
• Develop the loyalty logic (points, rewards, engagement mechanisms, anti‑fraud principles).
• Evaluate alternative models and conduct structured validation before committing to any loop.
• Ensure the loyalty experience feels premium and simple.

Roadmap Ownership & Execution

• Translate strategy into PRDs, flows, requirements, and clear acceptance criteria.
• Prioritise ruthlessly – protect simplicity in MVP and avoid feature creep.
• Manage delivery with engineering vendors or internal dev teams.
• Coordinate design reviews to uphold quality, polish, and usability standards.

Testing, UAT & Customer Validation

• Lead structured UAT cycles, compatibility testing, and release validation.
• Run customer testing rounds (interviews, prototypes, early cohorts) to validate behaviour and UX.
• Analyse both qualitative and quantitative feedback to drive iteration.
• Ensure every release is stable and aligned with intended customer behaviour.

Identity, Security & Data Integrity

• Implement and refine mobile‑number‑based identity as the primary login.
• Ensure clean account linking between app users and Applecrumby’s existing customer base.
• Define recovery, fallback, and verification flows to reduce support friction.
• Work with engineering to ensure data integrity, privacy, and logical consistency.

System Integrations & Workflow Ownership

• Ensure CRM (Freshdesk) remains the single source of truth for customer support – no fragmented inboxes.
• Coordinate with e‑commerce (Shopify) and retail operations for clean, future‑friendly integrations.
• Work with internal teams to align systems, content, and operational processes.

Product Performance & Insights

• Track retention, activation, engagement, loyalty participation, and cohort behaviour.
• Identify product risks early and drive strategic solutions.
• Maintain product health across versions and ensure consistent improvement.

What you must bring (competencies & mindset)

• Strong product sense: you know what “premium” looks and feels like.
• Ability to design clean, intuitive mobile experiences (with a good eye for UI/UX).
• Technical literacy – able to communicate architecture, APIs, integrations (non‑coding).
• Strategic thinking with hands‑on execution discipline.
• High clarity, strong documentation habits, and structured decision‑making.
• Assertive yet humble – able to challenge vendors but collaborate with internal teams.
• Comfortable acting as the founder’s proxy without chasing titles or C‑suite ownership.
• Protects simplicity and says “no” wisely.
• Operates with low ego, high accountability, and zero politics.

Requirements

• 5–9 years experience in Product Management, Product Strategy, Loyalty, or Consumer App roles.
• Proven experience delivering mobile apps or retention‑driven products.
• Experience with loyalty ecosystems, rewards programs, or engagement design preferred.
• Familiarity with Shopify, CRM systems, or multi‑channel customer journeys is a bonus.
• Experience coordinating with engineering teams (in‑house or outsourced).
• Excellent communication and stakeholder management skills.

Reports directly to the Founder’s Office, with close collaboration across:

• Marketing
• Loyalty
• Customer Support
• Retail & International teams
• Engineering / Dev vendors