Increase online sales and revenue through performance-driven strategies.
Enhance user experience and conversion rates on the e-commerce website.
Optimize digital promotions to drive engagement and customer retention.
Leverage data analytics to refine marketing and sales strategies.
Job Responsibilities
- Develop and implement strategic initiatives to boost online sales and increase revenue.
- Identify opportunities to enhance pricing, promotions, and bundling strategies.
- Collaborate with marketing team to ensure all sales-driven campaigns are optimized for maximum ROI.
- Work with procurement team to align online inventory with demand trends.
- Identify and resolve factors affecting cart abandonment rates and purchase friction points.
- Monitor industry and competitor trends to adjust pricing and sales tactics accordingly.
Website Management & Optimization
- Oversee daily website operations, ensuring seamless customer experience and functionality.
- Work with developers to enhance site performance, speed, and mobile responsiveness.
- Optimize UI/UX design, navigation, and content layout for better engagement and conversions.
- Ensure accurate and up-to-date product listings, descriptions, pricing, and availability.
- Conduct A/B testing on landing pages, checkout flows, and product pages to improve performance.
- Troubleshoot and resolve technical issues related to the e-commerce platform.
Digital Promotions & Customer Engagement
- Plan and execute e-commerce promotions, flash sales, and seasonal campaigns.
- Align promotional efforts with social media, paid ads, and influencer marketing strategies.
- Implement email marketing and push notification strategies to re-engage potential buyers.
- Analyze and optimize customer journey touchpoints for improved engagement.
Data Analysis & Performance Tracking
- Track and analyze key e-commerce metrics (traffic, conversion rate, average order value, etc.).
- Identify bottlenecks and optimize conversion funnels to enhance performance.
- Prepare monthly performance reports with actionable insights for improvement.
- Conduct competitive analysis and market research to adapt strategies accordingly.
Customer Experience & Support Coordination
- Work with customer support teams to address order fulfillment issues and customer concerns.
- Improve post-purchase experience with efficient return/exchange processes and customer service touchpoints.
- Ensure a seamless shopping experience across desktop, mobile, and app platforms.
Job Requirements
- Bachelor’s degree in E-commerce, Business, or Marketing field.
- At least 1 year of experience in e-commerce sales, online store management, or digital retail strategies.
- Strong expertise in Shopify Plus.
- Proficiency in Google Analytics, Meta Ads, Google Ads, and SEO best practices.
- Data-driven mindset with strong analytical and problem-solving skills.
- Experience in campaign planning and digital promotions.
- Knowledge of customer retention strategies, email marketing, and loyalty programs.