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Retail Mall Marketing & Leasing Manager
Job summary
A premier shopping mall in Kuala Lumpur is seeking a Marketing Manager to enhance footfall and sales through strategic advertising and promotion initiatives. The ideal candidate will have 5-8 years of experience in retail marketing, strong A&P planning and execution skills, and the ability to work well with tenants. Responsibilities include managing campaigns, supporting tenant engagement, and assisting with leasing strategies. This role offers an opportunity to significantly impact the mall's branding and customer experience.
Qualifications
- 5–8 years experience in mall, retail or property marketing.
- Strong A&P planning and campaign execution experience.
- Experience in asset enhancement or mall repositioning.
Responsibilities
- Plan and execute mall-wide A&P campaigns to drive footfall and sales.
- Work closely with tenants to drive joint promotions and sales uplift.
- Support leasing team on tenant mix planning and positioning.
Skills
This role is responsible for driving mall performance through strategic marketing, advertising & promotion (A&P) initiatives, tenant engagement and leasing support to enhance footfall, occupancy and tenant sales performance.
Marketing, Advertising & Promotions
- Plan and execute mall-wide A&P campaigns to drive footfall and sales
- Develop annual marketing calendar and campaign budgets
- Manage digital, social, PR, events and on-ground activations
- Track campaign performance, footfall and ROI
Tenant Engagement & Performance
- Work closely with tenants to drive joint promotions and sales uplift
- Analyse tenant sales performance and recommend improvement strategies
- Increase tenant participation in mall-wide campaigns
Leasing Strategy & Support
- Support leasing team on tenant mix planning and positioning
- Assist in lease renewals, negotiations and onboarding (where required)
- Provide market insights to support occupancy and rental optimisation
Asset Enhancement & Mall Positioning
- Support asset enhancement and repositioning initiatives
- Improve mall branding, customer experience and trade mix
- Work with consultants and agencies on improvement projects
- Liaise with tenants, agencies, suppliers and relevant authorities
- Manage marketing agencies and external vendors
- Prepare management reports and proposals
✅Must-Have
- 5–8 years experience in mall, retail or property marketing
- Strong A&P planning and campaign execution experience
- Experience working with tenants and external agencies
- Leasing or tenant mix exposure
- Experience in asset enhancement or mall repositioning
- Digital marketing, CRM or data analytics exposure
- Mandarin-speaking ability is an added advantage
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.