Retail Mall Marketing & Leasing Manager

Bangsar Heights Pavilion; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A premier shopping mall in Kuala Lumpur is seeking a Marketing Manager to enhance footfall and sales through strategic advertising and promotion initiatives. The ideal candidate will have 5-8 years of experience in retail marketing, strong A&P planning and execution skills, and the ability to work well with tenants. Responsibilities include managing campaigns, supporting tenant engagement, and assisting with leasing strategies. This role offers an opportunity to significantly impact the mall's branding and customer experience.

Qualifications

• 5–8 years experience in mall, retail or property marketing.
• Strong A&P planning and campaign execution experience.
• Experience in asset enhancement or mall repositioning.

Responsibilities

• Plan and execute mall-wide A&P campaigns to drive footfall and sales.
• Work closely with tenants to drive joint promotions and sales uplift.
• Support leasing team on tenant mix planning and positioning.

Skills

Marketing & Promotions

Tenant Engagement

Digital Marketing

Data Analytics

Job description

This role is responsible for driving mall performance through strategic marketing, advertising & promotion (A&P) initiatives, tenant engagement and leasing support to enhance footfall, occupancy and tenant sales performance.

Responsibilities

Marketing, Advertising & Promotions

• Plan and execute mall-wide A&P campaigns to drive footfall and sales
• Develop annual marketing calendar and campaign budgets
• Manage digital, social, PR, events and on-ground activations
• Track campaign performance, footfall and ROI

Tenant Engagement & Performance

• Work closely with tenants to drive joint promotions and sales uplift
• Analyse tenant sales performance and recommend improvement strategies
• Increase tenant participation in mall-wide campaigns

Leasing Strategy & Support

• Support leasing team on tenant mix planning and positioning
• Assist in lease renewals, negotiations and onboarding (where required)
• Provide market insights to support occupancy and rental optimisation

Asset Enhancement & Mall Positioning

• Support asset enhancement and repositioning initiatives
• Improve mall branding, customer experience and trade mix
• Work with consultants and agencies on improvement projects
• Liaise with tenants, agencies, suppliers and relevant authorities
• Manage marketing agencies and external vendors
• Prepare management reports and proposals

Requirements

✅Must-Have

• 5–8 years experience in mall, retail or property marketing
• Strong A&P planning and campaign execution experience
• Experience working with tenants and external agencies
• Leasing or tenant mix exposure
• Experience in asset enhancement or mall repositioning
• Digital marketing, CRM or data analytics exposure
• Mandarin-speaking ability is an added advantage