Project Management-Jobs in United States

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Senior Brand Manager…

• Develop and implement the entire consumer and medical marketing programme for advertisable brands. Monitor brand performance and manage the expenditure.
• Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans.
• Propose, implement and oversee projects that create a clear product positioning and increase market share.
• Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.
• Manage the timely preparation of annual OPL plans, revisions and dynamic forecast.
• Clearly identify and communicate effectively brand priorities to the field team, Category Manager, Account Managers, pharmacy agent and distributors.
• Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.
• Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with local technical support, and drive the realization of new product development projects.
• Manage the brand’s marketing, promotional, product development and PFME budgets.

What will make you successful

• Degree graduate with 8 years experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals.
• Has experience of working with cross-functional groups.
• Has developed and implemented business strategies aimed at increasing brand competitiveness for nutrition products.