Marketing à Malaisie

Location: Petaling Jaya, MY
Company: Nestle Malaysia
Full-time
Bachelor’s Degree
5+ years of experience

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are seeking a dynamic MarTech Business Analyst to act as the bridge between Marketing/eBusiness stakeholders and MSE product teams to elicit, analyze, and translate business needs into clear, value-driven MarTech requirements, ensuring on-time, on-scope, on-budget, and on-value delivery for AOA markets. Drive market adoption, simplify processes, and secure integration and compliance across the MarTech stack (e.g., MA platforms, CDP/consent, WebCMS, AdTech).

• Discovery & Requirements: Well-formed business requirements, user stories, and acceptance criteria; up-to-date stakeholder maps and RACI. KPIs: % stories accepted first time; % epics with measurable value; stakeholder satisfaction.

• Product/Backlog Enablement: Prioritized backlogs aligned to product roadmaps; functional specs and UAT plans; sprint readiness. KPIs: Sprint predictability; backlog health (age, prioritization, refinement cadence).

• Delivery & Value Realization: Market pilots and rollouts executed via defined project structures (e.g., DMF), with benefits tracking. KPIs: OTOB/OTOV (on time/on scope/on budget/on value), deployment NPS/CSAT.

• Data, Privacy & Compliance Readiness: Early identification of governance gates (e.g., PIA/BIA/CDT, cloud assessments) embedded in plans; evidence in ServiceNow/records. KPIs: % projects passing gates at first submission; zero overdue assessments.

• Adoption & Continuous Improvement: Adoption plans with marketing KPIs (e.g., campaign velocity, data quality, tagging coverage); lessons learned and playbooks for re-use across markets. KPIs: Target adoption within agreed timeframe; reuse of templates/playbooks across markets.

• Led BA work for MarTech implementations (e.g., MA/CDP/WebCMS/Tagging/Consent) across multiple markets or brands.
• Demonstrated end-to-end delivery via defined project structures (e.g., DMF) with measurable value realization.
• Hands-on with Agile ceremonies (backlog refinement, sprint planning, reviews) and UAT orchestration.
• Familiarity with ServiceNow processes for demand/incident/change and with governance gates (PIA/BIA/CDT/cloud).