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Jr. Marketing Manager (Retail F&B)
Job summary
A large organisation in the F&B sector is seeking an experienced Marketing Manager to define brand strategy and drive growth opportunities. The ideal candidate will have a background in marketing campaigns, market research, and digital marketing. Responsibilities include collaborating with various departments and enhancing consumer experiences through innovative strategies. This role offers job security and a collaborative work environment, along with complimentary meals.
Benefits
Qualifications
- Experience within the F&B industry.
- Proven expertise in strategic planning and campaign execution.
- Excellent communication and interpersonal skills.
- Ability to analyze market trends and translate insights into actionable strategies.
- Proficiency in digital marketing tools and platforms.
- Results-driven mindset with attention to detail and creativity.
Responsibilities
- Define brand vision, identity and drive growth opportunities.
- Plan and manage integrated marketing campaigns and optimize their performances.
- Analyze insights attuned to consumer behaviors and competitor activities.
- Enhance patron experiences through loyalty programs and collaborations.
- Collaborate with departments to drive synergy and deliver reports.
- Lead campaigns capturing SEO, SEM, CRM initiatives and digital transformation.
Skills
- Brand Strategy: Define brand vision, identity and drive growth opportunities.
- Marketing Campaigns: Plan and manage integrated marketing campaigns, annual calendars while optimising its performances. Manage agency collaborations and quality outcomes.
- Market Research: Analyze insights and strongly attune to consumer behaviors, competitor activities, and translate insights into actionable plans.
- Consumer Experience: Enhance patrons experiences through loyalty programs, partnerships, and content.
- Stakeholder Management: Collaborate with various departments to drive synergy while delivering reports to upper management.
- Digital Marketing: Define metrics while driving campaigns capturing SEO, SEM, CRM initiatives, explore new tech, and lead digital transformation projects.
A successful Marketing Manager should have:
- Experience within the F&B industry.
- Proven expertise in strategic planning and campaign execution.
- Excellent communication and interpersonal skills.
- The ability to analyze market trends and translate insights into actionable strategies.
- Proficiency in digital marketing tools and platforms.
- A results-driven mindset with attention to detail and creativity.
Our client is a large organisation who recently introduced a new retail F&B to the market. An international brand boasting family-friendly concept delivering scrumptious and quality meals. The brand will be expanding more stores in the market with exciting plans ahead.
- Opportunity to drive a budding brand in the market while competing with existing players.
- Complimentary meals provided.
- Collaborative and supportive work environment.
- Job security.
If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.