Sales Executive (FMCG, Field Sales)

Randstad; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in FMCG is seeking a proactive Sales Executive in Kuala Lumpur. The role focuses on reviving key accounts and expanding into new markets while achieving sales targets. Candidates should have 3-5 years of sales experience in the FMCG industry, strong communication skills, and a valid driver’s license. The position offers a competitive salary with allowances for travel and further career development opportunities.

Benefits

Competitive base salary

Monthly car allowance

Petrol allowance

Phone allowance

Medical benefits

Insurance coverage

Performance-based bonuses

Qualifications

• Minimum 3-5 years of sales experience in the FMCG industry, preferably in F&B.
• Proficient in English and Bahasa Malaysia; additional languages preferred.
• Valid driver’s license and willingness to travel.
• High sense of responsibility and professionalism.

Responsibilities

• Accountable for achieving and exceeding sales targets.
• Develop and maintain customer relationships.
• Plan and execute trade promotions and merchandising.
• Submit accurate sales forecasts and reports.

Skills

Strong selling

Negotiation

Communication

Analytical abilities

Problem-solving

Proficient in MS Office

Education

Diploma or Degree in Business Administration, Sales, Marketing, or related field

Job description

A leading Malaysian-based sole distributor of popular international canned food products. The company has grown to become a well-established player in the Fast-Moving Consumer Goods (FMCG) industry, serving diverse trade channels across the region.

About the Job

We are looking for a proactive, results-driven Sales Executive to play a vital role in reviving key accounts, expanding into new markets, and driving sustainable sales growth. Based in Kuala Lumpur, this role requires a high degree of accountability for achieving targets, deep customer relationship building, and hands-on market execution across multiple trade channels.

Sales Growth & Business Development

• Target Achievement: Accountable for achieving and exceeding individual monthly and annual sales targets (AOP).
• Market Coverage: Focus on sales growth across diverse channels within assigned territories, including General Trade (GT), Modern Trade (MT), HoReCa (Hotels, Restaurants, Cafés), Cash & Carry (C&C), and Health Retail.
• Account Expansion: Spearhead market presence expansion by actively hunting and securing a minimum of 3 new customers or areas per month, with a specific focus on under-served markets and HoReCa channels.
• Strategic Planning: Develop and implement strategic sales plans, conduct regular account planning, and hold business reviews with key customers to drive profitable growth.

Relationship Management & Compliance

• Customer Relationships: Develop and maintain strong, long-term relationships with customers, wholesalers, retailers, HoReCa clients, and all trade partners.
• Collections & Credit Control: Ensure 100% timely collection of payments within approved credit terms and maintain accurate transaction records to prevent overdue payments.
• Reporting: Submit accurate daily sales forecasts, weekly pricing updates, and a minimum of four monthly competitor activity reports.
• Policy Compliance: Process accurate orders within the cut-off time and strictly adhere to company pricing and trading policies.
• Database Management: Promptly update the company database (CSU) after new account creation or changes.

Market Execution & Merchandising

• Visibility & Availability: Ensure consistent product visibility and availability across all designated outlets to meet distribution targets.
• Promotion Execution: Plan and execute trade promotions, in-store merchandising, and activations (e.g., promotional blocks, demonstrations, sampling) to enhance brand presence and drive purchases.
• Operational Liaison: Work closely with logistics and supply chain teams to optimize delivery efficiency and prevent stockouts.
• Team Leadership (Merchandising): May be required to lead a team of merchandisers to ensure excellent retail execution and adherence to brand visibility standards.

About You

• Experience: Minimum 3-5 years of sales experience in the FMCG industry (F&B preferred), specifically handling wholesalers, supermarkets, HoReCa, Cash & Carry, and local key accounts.
• Education: Minimum Diploma or Degree in Business Administration, Sales, Marketing, or a related field.
• Proficiency in English and Bahasa Malaysia is required; strongly prefer candidates with additional proficiencies and ability to communicate with key trade partners.
• Skills: Strong selling, negotiation, communication, analytical, and problem-solving abilities. Must be proficient in MS Office (Excel, PowerPoint) and able to forecast and present strategies effectively.
• Mobility: Valid driver’s license and willingness to travel to cover priority areas.
• Personality: High sense of responsibility and dedication, positive energy, and professionalism.
• Key Skills: Results-Oriented: Proven track record of meeting or exceeding sales targets.
• Business Acumen: Strong understanding of the FMCG market and competitor activities.
• Integrity: High level of professionalism and integrity is non-negotiable.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment.

Compensation & Benefits

• Salary: Competitive base salary and commission structure.
• Allowances: Monthly car, petrol, and phone allowances.
• Benefits: Medical benefits, insurance coverage, and performance-based bonuses.
• Career Growth: Opportunities for professional development and career growth in a supportive work environment.

Skills

No additional skills required.

Qualification

No additional qualifications required.

Education

Associate Degree/Diploma.

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