Jr. Marketing Manager (Retail F&B)

Michael Page; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A large organisation in the F&B sector is seeking an experienced Marketing Manager to define brand strategy and drive growth opportunities. The ideal candidate will have a background in marketing campaigns, market research, and digital marketing. Responsibilities include collaborating with various departments and enhancing consumer experiences through innovative strategies. This role offers job security and a collaborative work environment, along with complimentary meals.

Benefits

Complimentary meals

Collaborative work environment

Job security

Qualifications

• Experience within the F&B industry.
• Proven expertise in strategic planning and campaign execution.
• Excellent communication and interpersonal skills.
• Ability to analyze market trends and translate insights into actionable strategies.
• Proficiency in digital marketing tools and platforms.
• Results-driven mindset with attention to detail and creativity.

Responsibilities

• Define brand vision, identity and drive growth opportunities.
• Plan and manage integrated marketing campaigns and optimize their performances.
• Analyze insights attuned to consumer behaviors and competitor activities.
• Enhance patron experiences through loyalty programs and collaborations.
• Collaborate with departments to drive synergy and deliver reports.
• Lead campaigns capturing SEO, SEM, CRM initiatives and digital transformation.

Skills

Strategic planning

Campaign execution

Communication skills

Interpersonal skills

Market analysis

Digital marketing tools

Attention to detail

Job description

• Brand Strategy: Define brand vision, identity and drive growth opportunities.
• Marketing Campaigns: Plan and manage integrated marketing campaigns, annual calendars while optimising its performances. Manage agency collaborations and quality outcomes.
• Market Research: Analyze insights and strongly attune to consumer behaviors, competitor activities, and translate insights into actionable plans.
• Consumer Experience: Enhance patrons experiences through loyalty programs, partnerships, and content.
• Stakeholder Management: Collaborate with various departments to drive synergy while delivering reports to upper management.
• Digital Marketing: Define metrics while driving campaigns capturing SEO, SEM, CRM initiatives, explore new tech, and lead digital transformation projects.

A successful Marketing Manager should have:

• Experience within the F&B industry.
• Proven expertise in strategic planning and campaign execution.
• Excellent communication and interpersonal skills.
• The ability to analyze market trends and translate insights into actionable strategies.
• Proficiency in digital marketing tools and platforms.
• A results-driven mindset with attention to detail and creativity.

Our client is a large organisation who recently introduced a new retail F&B to the market. An international brand boasting family-friendly concept delivering scrumptious and quality meals. The brand will be expanding more stores in the market with exciting plans ahead.

• Opportunity to drive a budding brand in the market while competing with existing players.
• Complimentary meals provided.
• Collaborative and supportive work environment.
• Job security.

If you are looking for a new role in Traditional Marketing within FMCG and retails, or potentially exploring the market, feel free to connect with me on 03 2302 4084 for a confidential discussion, and send me your CV

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