Mr Price Group
Mr Price Group
Mr Price Group
Mr Price Group
Mr Price Group
The Foschini Group
The Foschini Group
Connect with headhunters to apply for similar jobsTFG (The Foschini Group)
TFG (The Foschini Group)
The Foschini Group
The Foschini Group
Mr Price Group
Mr Price Group
TFG (The Foschini Group)
TFG (The Foschini Group)
TFG (The Foschini Group)
The Foschini Group
TFG (The Foschini Group)
The Foschini Group
The Foschini Group
A leading travel goods company in South Africa seeks an experienced Ecommerce Manager to develop and execute strategies that drive revenue and enhance customer experiences. This role requires at least 5 years in ecommerce, proficiency in digital marketing, and experience in managing ecommerce platforms. Responsibilities include overseeing the ecommerce budget, optimizing customer journeys, and coordinating product launches. The position demands collaboration with cross-functional teams and strong analytical skills.
Develop and execute the ecommerce roadmap/ strategy with management to achieve revenue, conversion, and customer acquisition goals. Ensure the ecommerce channel complements and strengthens Samsonites retail distribution strategy. Support and Work closely with store retail team.
Maintain the five ecommerce platforms to ensure daily operational functionality, stock accuracy and seamless transaction processing.
Lead continuous improvement of the online experience, optimising site structure, navigation, product pages, and discuss and gain agreement on merchandising strategies to improve usability.
Deliver a best-in-class customer experience by ensuring the ecommerce journey is seamless, responsive, and aligned with Samsonite’s brands’ values. Drive initiatives to improve retention, average order value, and customer lifetime value.
Monitor ecommerce KPIs including traffic, conversion rate, bounce rate, AOV, and ROAS. Leverage data to identify opportunities, test solutions, and refine strategy. Build dashboards and reporting tools to support performance tracking and insights sharing with management. Oversee SEO and AdWords Optimisation by collaborating with the digital agency. Hold a weekly meeting with the Digital marketing agency to ensure that tasks are completed in alignment with the set goals. Monitor progress and suggest changes to the Google AdWords campaigns optimisation process, which will be executed by the digital agency. Conduct monthly performance meetings with digital agency. Share results or strategy changes with management.
Plan, manage and coordinate the online execution of brand campaigns and new product launches, working closely with management, inhouse team and outsource partners to ensure timely and accurate rollout across all digital touchpoints
Implement conversion rate optimisation strategies. Partner with outsourced development team and in house team to deliver best in class product experiences (product page optimisation), product recommendations, dynamic content, personalised email campaigns
Supervise the customer service department to ensure all interactions are handled accordingly. Provide additional support, including advice and suggestions, to the Customer when needed. Step in and call or answer customers queries when required
Manage the ecommerce budget, ensuring spend is prioritised for growth-driving activities in keeping Samsonite ahead of local competitors. Track and report on budget performance in alignment with local and European business goals.
Provide weekly and monthly ecommerce performance reporting to local and European management teams.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.