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The Shoprite Group of Companies Western Cape
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Novus Holdings Ltd (previously Paarl Media Group) Cape Town
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The Shoprite Group of Companies Cape Town
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The Shoprite Group Of Companies Cape Town
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The Shoprite Group of Companies Cape Town
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Lead Generation Group Cape Town
3 days ago
About Lead Generation Group:
We specialize in generating high-quality leads for our clients on a large scale, primarily through paid traffic.
We're seeking an experienced Campaigns Manager to lead our team of media buyers and oversee campaign performance across the board, taking ownership of execution and strategy.
This role requires someone who is passionate about performance marketing, has strong leadership skills, and can drive results through their team.
Key Responsibilities
Manage the daily performance of multiple paid media campaigns to achieve key performance indicators (KPIs) such as cost-per-lead (CPL).
Lead and support our team of media buyers in optimizing and scaling campaigns, providing guidance on troubleshooting and improving performance.
Oversee creative briefs and ad copy to ensure alignment with brand guidelines and conversion-focused objectives.
Analyze campaign data to identify underperforming areas and provide actionable recommendations for improvement.
Collaborate with copywriters, designers, and CRO experts to ensure seamless alignment and optimization of all funnel components.
Identify opportunities to increase spend on high-performing campaigns while managing risk and testing new frameworks.
Establish clear processes, playbooks, and quality standards to maintain high campaign execution standards and scalability.
Requirements
Minimum 3 years of experience managing paid ad campaigns, preferably in lead generation or performance marketing environments.
Proven track record of successfully managing media buyers and teams.
In-depth understanding of Meta Ads, with additional experience across platforms like Google, TikTok, or LinkedIn being a significant advantage.
Strong analytical skills and ability to make data-driven decisions that improve return on investment (ROI).
Solid creative instincts and ability to provide clear, actionable feedback.
Ability to manage multiple campaigns and team members simultaneously without compromising performance.
Prior experience in lead generation or info products is highly valued.
What We Offer
A fully remote work environment.
A fast-paced, high-performing team that delivers results.
Creative freedom, a culture of experimentation, and full support from leadership.
The Shoprite Group of Companies - Western Cape
Novus Holdings Ltd (previously Paarl Media Group) - Cape Town
The Shoprite Group of Companies - Cape Town
The Shoprite Group Of Companies - Cape Town
The Shoprite Group of Companies - Cape Town
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.