Digital Marketing Manager - Corporate Office - Marketing
The Building Company
George
Vor Ort
ZAR 300.000 - 400.000
Vollzeit
Vor 8 Tagen
Zusammenfassung
A leading construction enterprise in South Africa is seeking a Digital Marketing Strategist to develop and implement overall digital strategies, manage content sourcing, and optimize online user experiences. The role requires strong analytical skills and the ability to collaborate with teams to enhance brand awareness and drive traffic to digital channels. A focus on continuous innovation and efficiency in e-commerce and marketing campaigns is essential for success in this role.
Qualifikationen
Experience in developing and implementing digital strategies.
Ability to manage content sourcing and digital campaigns.
Strong analytical skills for evaluating digital market performance.
Aufgaben
Develop and implement digital and social strategies.
Manage online brand campaigns through agencies.
Analyze and report on all digital campaigns.
Kenntnisse
Digital strategy development
Content management
SEO and PPC
Analytical skills
Team collaboration
Jobbeschreibung
Strategic Planning and management
Develop and implement the overall digital and social strategies
Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content. Manage online brand and product campaigns through digital agency brand teams & content managers.
Optimize cross-channel user experience for different customer segments.
Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels
Digital Development, Maintenance and Innovation
Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies.
Research, recommend, and implement new opportunities to promote the brands via the digital channels.
Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system.
The Building Company Websites
Look for new opportunities and initiatives to drive brand awareness online.
Devise strategies to drive online traffic to the digital customer channels.
Reporting and analysis
Analyse and report on all digital campaigns and promotions.
Track analyse and report on digital market spend and results on a monthly basis
Ecommerce
Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build).
Teamwork
Ability to work with the marketing team and provide input in other areas
Innovation
Develop and continuously optimize the digital marketing plan in line with brand strategies.
Oversee the development, conceptualizing and implementation of all digital marketing campaigns.
Ensure all digital marketing initiatives are trackable to overall KPIs.
Efficiencies
Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows).
Consumer and digital trends monitoring and reporting (including competitor analysis).
Excellence
Ensure all projects and campaigns are executed within allocated budget and deadline
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