Digital Marketing Manager - Corporate Office - Marketing

The Building Company; George; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading construction enterprise in South Africa is seeking a Digital Marketing Strategist to develop and implement overall digital strategies, manage content sourcing, and optimize online user experiences. The role requires strong analytical skills and the ability to collaborate with teams to enhance brand awareness and drive traffic to digital channels. A focus on continuous innovation and efficiency in e-commerce and marketing campaigns is essential for success in this role.

Qualifications

• Experience in developing and implementing digital strategies.
• Ability to manage content sourcing and digital campaigns.
• Strong analytical skills for evaluating digital market performance.

Responsibilities

• Develop and implement digital and social strategies.
• Manage online brand campaigns through agencies.
• Analyze and report on all digital campaigns.

Skills

Digital strategy development

Content management

SEO and PPC

Analytical skills

Team collaboration

Job description

Strategic Planning and management

• Develop and implement the overall digital and social strategies
• Manage the content sourcing of digital content through external consultants and supplier’s ex blogging content. Manage online brand and product campaigns through digital agency brand teams & content managers.
• Optimize cross-channel user experience for different customer segments.
• Evaluate customer research, market conditions and competitor data for continuous improvement of customer user experience for the digital customer facing channels

Digital Development, Maintenance and Innovation

• Utilize a range of media techniques including paid search, SEO, PPC, secondary suppliers online advertising done through digital agencies.
• Research, recommend, and implement new opportunities to promote the brands via the digital channels.
• Maintain and manage the content strategy for various brands’ digital channels including all social media platforms and instore advertising system.

The Building Company Websites

• Look for new opportunities and initiatives to drive brand awareness online.
• Devise strategies to drive online traffic to the digital customer channels.

Reporting and analysis

• Analyse and report on all digital campaigns and promotions.
• Track analyse and report on digital market spend and results on a monthly basis

Ecommerce

• Lead and Assist IT & other stakeholders with e commerce, mobile, website channel & platform development and implementation as well as innovation between brand manager, IT, digital & agencies (redesigns & new build).

Teamwork

• Ability to work with the marketing team and provide input in other areas

Innovation

• Develop and continuously optimize the digital marketing plan in line with brand strategies.
• Oversee the development, conceptualizing and implementation of all digital marketing campaigns.
• Ensure all digital marketing initiatives are trackable to overall KPIs.

Efficiencies

• Optimize & maintain analytical measuring tools to track and measure online marketing campaigns to ensure leads are generated, customers are engaged, and customer profiles are developed across channels (where budget allows).
• Consumer and digital trends monitoring and reporting (including competitor analysis).

Excellence

• Ensure all projects and campaigns are executed within allocated budget and deadline