Overview
Position Title: Brand & Communications Manager
Position Purpose:
- Manage internal communications of Sodexo’s vision, values and strategies to support business objectives, and ensure clarity, consistency and alignment of messages.
- To be accountable for the tactical execution of communications strategies that address business issues; continually revitalize the brand and engage with multi-disciplinary dimensional teams.
- To partner and work with the regional and global communication teams to ensure effective roll out of campaigns.
The main responsibilities of the role include the following:
- Understand and convey business objectives of the segments and business needs.
- Develop and deliver on a content calendar for all internal and external communications touchpoints and campaigns and create thought leadership that enhances Sodexo visibility and to promote Sodexo’s positioning.
- Activate and manage internal and social media platforms to raise greater awareness about the brand.
- Support global and regional communications requirements on a regular basis. E.g. Change communications, topical campaigns etc.
- Collaborate closely with other functions such as HR and HSE to support employee engagement and provide relevant communications to employees.
- Support and strengthen Sodexo’s brand positioning on a variety of platforms, including, but not limited to: media relations, awards, trade associations, external speaking opportunities and LinkedIn leadership profiling
Key Result Areas
- Management of Sodexo’s MYSG Territory’s digital and social media platforms
- Development of conceptual ideas and management of new projects and events, liaising with Sodexo operations / transversal department leads where appropriate
- Creation and dissemination of relevant communication materials and touchpoints to internal and external stakeholders e.g. newsletters, social media posts, drafting speeches/interview responses
- Development and maintenance of professional relationships with external agencies to foster communication opportunities.
- Manage outcomes of our PR agency.
- Manage employee communications information, including
- Name lists according to category/community
- Dot Digital access
- Social Media (LinkedIn/Yammer)
Key Competencies & Qualification
- Exceptional Writing Skills: Proven ability to create compelling and high-quality content for internal and external communications, including newsletters, social media, speeches, and campaign materials.
- Strategic Thinking: Ability to align communication efforts with broader business objectives, ensuring all messaging supports Sodexo’s strategic goals.
- Cross-Regional Expertise: Experience working across APAC markets, with a strong understanding of cultural nuances and the ability to adapt communication strategies to different regional contexts.
- Digital Proficiency: Familiarity with managing digital and social media platforms, and tools such as Canva, InDesign, and DotDigital.
- Project Leadership: Strong project management skills, with the ability to lead communication campaigns and events from concept to execution, coordinating with multiple stakeholders.
- Collaboration & Teamwork: Excellent interpersonal skills, with the ability to work effectively with cross-functional teams (HR, HSE, Operations) and external vendors.
- Adaptable & Self-Driven: A proactive and flexible approach, able to work independently and manage multiple projects in a fast-paced environment.
- Approx. 7 years of experience in communications, with a focus on both internal and external brand management.