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Marketing Campaign Lead — Coffee & Machines
Job summary
A leading global food company seeks a Marketing Campaign Manager to drive coffee product launches in Malaysia. This role involves managing B2C and B2B marketing campaigns across multiple channels, overseeing project timelines, and collaborating with various teams to optimize brand engagement. Ideal candidates have over 8 years of marketing experience, specifically in campaign management and retail activation. The position offers a full-time permanent contract based in Kuala Lumpur, Malaysia.
Qualifications
- 8+ years of experience in marketing, campaign management, or related fields.
- Proven experience in retail activation with successful B2C campaigns.
- Strong skills in budgeting and ensuring ROI for marketing investments.
Responsibilities
- Manage projects for product launches within global calendar timelines.
- Oversee planning and execution of campaigns across multiple channels.
- Lead consumer events to enhance brand awareness and customer experiences.
Skills
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.