Marketing Campaign Manager, Nespresso MY

Nestlé; Petaling Jaya; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading global food company seeks a Marketing Campaign Manager to drive coffee product launches in Malaysia. This role involves managing B2C and B2B marketing campaigns across multiple channels, overseeing project timelines, and collaborating with various teams to optimize brand engagement. Ideal candidates have over 8 years of marketing experience, specifically in campaign management and retail activation. The position offers a full-time permanent contract based in Kuala Lumpur, Malaysia.

Qualifications

• 8+ years of experience in marketing, campaign management, or related fields.
• Proven experience in retail activation with successful B2C campaigns.
• Strong skills in budgeting and ensuring ROI for marketing investments.

Responsibilities

• Manage projects for product launches within global calendar timelines.
• Oversee planning and execution of campaigns across multiple channels.
• Lead consumer events to enhance brand awareness and customer experiences.

Skills

B2C marketing campaigns

Budget management

Event/project management

Cross-functional collaboration

Demand forecasting

Omni-channel marketing

Job description

Position Snapshot (Marketing Campaign Manager)

Location: Kuala Lumpur, Malaysia

Company: Nestlé Products Services

Permanent – Full Time

8 years of experience in experience in marketing, campaign management, or related fields

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We a looking for a Marketing Campaign Manager to implement the launch of coffee, machine and accessories in line with the local market context.

A Day in the Life of a Marketing Campaign Manager

• Review portfolio performance continuously to understand and lead possible optimizations.
• Drive activation strategies for B2C and B2B in alignment with the regional plan.
• Plan and implement marketing campaigns across all channels—offline and online—to drive traffic to touchpoints.
• Collaborate with Brand Communications and Commercial teams on the end-to-end prospecting journey to increase acquisition.
• Manage channel/campaign/activation PFME to ensure ROI.
• Work with local demand planning on forecasting coffee, machines, and accessories to input into the regional plan.
• Execute the regional pricing strategy locally.
• Lead the creation of consumer communication assets to increase brand engagement and coffee penetration among consumers.
• Conceptualize and manage consumer events to deliver brand awareness and drive consideration, ensuring alignment with brand positioning and standards.
• Market hero products and recipes that best meet consumer needs.
• Support execution in trade with visual merchandising to ensure omni-channel presence.
• Ensure product portfolio aligns with local needs.
• Work with local partners (retailers, corporate partners) to reach new audiences.
• Provide frameworks for merchandising (online and offline).

Key Responsibilities

• Manage projects aligned with the global calendar, including product launches for coffee and coffee machines.
• Oversee campaign planning and execution for product launches across multiple channels.
• Plan and activate marketing campaigns for both online and offline channels to drive engagement and traffic.
• Collaborate with trade partners, including department stores and boutiques, to ensure successful execution.
• Lead and manage consumer events in trade environments to enhance brand awareness and deliver exceptional customer experiences.

Requirements

• Proven experience in retail activation, including B2C marketing campaigns, budget management for PFME, and event/project management.
• Minimum of 8 years of relevant experience in marketing, campaign management, or related fields.
• Strong experience in marketing campaign planning and execution across multiple channels.
• Ability to manage budgets and ensure ROI.
• Skilled in collaboration with cross-functional teams (Brand, Commercial, Demand Planning).
• Knowledge of pricing strategies and demand forecasting.
• Experience in event conceptualization and consumer engagement.
• Understanding of omni-channel marketing and merchandising frameworks.
• Ability to work with external partners (retailers, corporates) for audience growth.