Seo Manager à Émirats arabes unis

The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.

• Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube)
• Execute paid social media campaigns on Facebook, Instagram, LinkedIn
• Conduct A/B testing of ad copies, creatives, and landing pages

• Develop comprehensive paid media strategies aligned with business goals
• Create campaign calendars and budget allocation plans

• Monitor campaign performance daily and make real‑time optimisations
• Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS

• Collaborate on landing page design and optimisation
• Implement conversion rate optimisation (CRO) best practices

• Track and analyse campaign performance across all platforms
• Create comprehensive performance reports with insights

• Implement on‑page and technical SEO best practices
• Monitor organic search rankings and traffic

• Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Set up and maintain Google Analytics, Google Tag Manager

• Work with creative team for ad creative development
• Coordinate with sales team on lead quality and follow‑up

• Bachelor's degree in Marketing, Digital Marketing, or related field
• 3-5 years of hands‑on experience in digital marketing and PPC
• Google Ads and Facebook Blueprint certifications required
• Real estate or lead generation experience strongly preferred
• Proven track record of managing significant ad budgets

• Expert‑level knowledge of Google Ads (Search, Display, Shopping, YouTube)
• Advanced proficiency in Facebook Ads Manager and Instagram advertising
• Strong understanding of Google Analytics and conversion tracking
• Excel/Google Sheets proficiency for data analysis

• Deep understanding of PPC strategy and best practices
• Expertise in keyword research and audience targeting
• Strong analytical and data interpretation skills
• A/B testing and experimentation mindset

• Cost per lead (CPL) targets
• Lead volume and quality
• Return on ad spend (ROAS)
• Click‑through rates (CTR) and conversion rates
• Campaign ROI and profitability
• Quality score and ad relevance metrics
• Organic traffic and keyword rankings (SEO)

• Competitive salary package
• Performance‑based bonuses tied to campaign ROI
• Certification and training support
• Professional development opportunities