Digital Marketing Specialist/PPC Expert

MIRA CONSTRUCTION L.L.C; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent construction firm in the UAE is seeking a Digital Marketing Specialist to manage PPC campaigns across platforms, focusing on lead generation and strategic optimizations. The ideal candidate will have 3-5 years of experience in digital marketing and expertise in Google Ads and Facebook advertising. This position offers a competitive salary package and performance-based bonuses tied to campaign ROI.

Benefits

Competitive salary package

Performance-based bonuses

Qualifications

• 3-5 years of hands-on experience in digital marketing and PPC.
• Professional certifications in Google Ads and Facebook Blueprint are required.
• Strong analytical skills and experience with data interpretation.

Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads and social media.
• Monitor and optimize campaign performance daily.
• Collaborate with teams to improve ad creatives and landing pages.

Skills

PPC management

Data analysis

SEO best practices

Campaign optimization

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Google Tag Manager

Job description

Overview

The Digital Marketing Specialist/PPC Expert will plan, execute, and optimise paid digital advertising campaigns across multiple platforms. This role focuses on driving quality leads through strategic paid media management while maximising ROI.

Responsibilities

• Paid Campaign Management: Plan, create, and manage PPC campaigns on Google Ads (Search, Display, YouTube). Execute paid social media campaigns on Facebook, Instagram, LinkedIn.
• Conduct A/B testing of ad copies, creatives, and landing pages.
• Strategy & Planning: Develop comprehensive paid media strategies aligned with business goals. Create campaign calendars and budget allocation plans.
• Performance Optimisation: Monitor campaign performance daily and make real‑time optimisations. Analyse metrics: CTR, CPC, CPL, conversion rates, ROAS.
• Landing Page & Conversion Optimisation: Collaborate on landing page design and optimisation. Implement conversion rate optimisation (CRO) best practices.
• Analytics & Reporting: Track and analyse campaign performance across all platforms. Create comprehensive performance reports with insights.
• SEO & Organic Growth: Implement on‑page and technical SEO best practices. Monitor organic search rankings and traffic.
• Platform Management: Manage Google Ads, Facebook Business Manager, LinkedIn Campaign Manager. Set up and maintain Google Analytics, Google Tag Manager.
• Collaboration & Coordination: Work with creative team for ad creative development. Coordinate with sales team on lead quality and follow‑up.

Qualifications

• Certification and training support. Professional development opportunities.
• Bachelor's degree in Marketing, Digital Marketing, or related field.
• 3-5 years of hands‑on experience in digital marketing and PPC.
• Google Ads and Facebook Blueprint certifications required.
• Real estate or lead generation experience strongly preferred.
• Proven track record of managing significant ad budgets.
• Expert-level knowledge of Google Ads (Search, Display, Shopping, YouTube).
• Advanced proficiency in Facebook Ads Manager and Instagram advertising.
• Strong understanding of Google Analytics and conversion tracking.
• Excel/Google Sheets proficiency for data analysis.
• Deep understanding of PPC strategy and best practices.
• Expertise in keyword research and audience targeting.
• Strong analytical and data interpretation skills. A/B testing and experimentation mindset.
• Performance metrics: Cost per lead (CPL) targets, lead volume and quality, return ad spend (ROAS), click‑through rates (CTR) and conversion rates, campaign ROI and profitability, quality score and ad relevance metrics, organic traffic and keyword rankings (SEO).

Benefits

• Competitive salary package.
• Performance-based bonuses tied to campaign ROI.