Marketing Manager Footwear

Peergrowth Consultancy Co.; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading footwear marketing firm in Dubai is seeking a dynamic Marketing Manager with at least 8 years of experience in the footwear or fashion retail industry. The ideal candidate should have a strong understanding of retail marketing, particularly in offline branding and activations. Key responsibilities include developing marketing strategies, leading in-store promotions, and analyzing performance data to drive sales growth. This role offers a unique opportunity to shape brand presence in the market.

Qualifications

• Minimum 8 years of experience in marketing within the footwear or fashion retail industry.
• Mandatory experience in offline marketing and in-store branding.
• Creative mindset with strong analytical skills.

Responsibilities

• Develop and implement marketing strategies for comfort footwear.
• Lead in-store marketing and offline promotions.
• Analyze store performance and customer insights to optimize strategies.

Skills

Retail marketing expertise

Consumer behavior analysis

Creative mindset

Excellent communication

Vendor management

Education

Bachelor's degree in Marketing, Business or related field

Job description

We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands‑on expertise in offline retail marketing brand activation and customer engagement strategies. This role will play a key part in strengthening brand presence driving footfall and supporting sales growth across retail outlets.

Key Responsibilities

Brand & Product Marketing

• Develop and implement marketing strategies specifically for the comfort footwear category.

• Plan seasonal campaigns product launches and retail activations.

• Ensure brand consistency across stores merchandise displays and promotional materials.

• Work closely with product sales and merchandising teams to align marketing with business goals.

Offline Marketing & Activation

• Lead in‑store marketing mall activations, kiosk promotions and brand visibility programs.

• Oversee POS materials, window displays and in‑shop branding.

• Coordinate with malls event organizers and retail partners for offline promotions.

• Plan and execute customer engagement activities sampling drives and promotional events.

Retail Performance Support

• Analyze store performance and customer insights to optimize marketing strategies.

• Monitor competitor activities within the footwear and lifestyle category.

• Work with store managers to ensure marketing campaigns drive measurable impact.

Agency & Vendor Coordination

• Manage relationships with creative agencies, printing vendors and activation partners.

• Review and approve marketing collaterals, visuals and campaign creatives.

• Ensure timely delivery of marketing materials across all stores.

Budgeting & Reporting

• Manage marketing budgets for the footwear segment.

• Track ROI of offline campaigns and provide regular performance reports.

• Recommend improvements based on data and market trends.

Requirements

Experience & Industry Background

• Minimum 8 years of experience in marketing within the footwear lifestyle or fashion retail industry.

• Mandatory experience in offline marketing retail activations and in‑store branding.

• Previous experience working with footwear brands is an advantage.

Education

• Bachelors degree in Marketing Business or a related field.

Skills & Competencies

• Strong understanding of retail marketing and consumer behavior.

• Creative mindset with an eye for visuals and branding.

• Excellent communication and vendor management skills.

• Ability to handle multiple projects and work in a fast‑paced retail environment.

• Strong analytical and reporting skills.